Los Altos, CA (PRWEB) May 08, 2013
GroundCntrl, Inc, a mobile task management platform, announced today the launch of a first in-category on demand service designed to work with both Android and iOS mobile devices, improve usability & scalability, and enable all comers to launch their own programs via self start web tools. More than ever before, mobile is a part of the enterprise. The established trend of BYOD (Bring Your Own Device: 80% of smart phones used in business are purchased by employees*) means enterprises need to leverage these devices to communicate business objectives securely. GroundCntrl provides companies with a simple way to connect with and engage their remote and mobile workforces, while gathering critical real-time business intelligence from the field.
GroundCntrl is currently used by CPG companies, retailers, and marketing agencies to conduct field audits, monitor store execution, and do consumer shopper research. With the capacity to deploy and scale on demand, GroundCntrl is able to support its current customers not only in the US, but also in Europe, Latin America and Asia. Customers use the platform to distribute tasks to remote employees, gather real time data and make informed decisions effecting marketing execution, pricing, and sales. As part of this launch, GroundCntrl invites companies to use the self-serve tools to start their own programs.
“GroundCntrl is a first-in-category web and mobile platform for delivering real-time program management and field intelligence data to a wide variety of enterprise clients, large and small,” said Richard Mandeberg, founder and CEO, GroundCntrl. “The team has done great work to rapidly improve our product, and has demonstrated the company’s commitment to providing a true self serve, scalable and flexible solution for businesses with workers distributed in the field.”
New features include the following:
Self-Start SaaS Program Management
Companies can now launch their own programs at will, using a redesigned on-boarding flow that puts GroundCntrl’s robust tools and dashboards at their disposal.
Android and iOS
An updated app for program members is available now in both the Apple and Google Play Stores.
Updated Administration and Data Tools
The admin panel provides a single place for program administrators to manage and monitor in-field activity. Updates include new task types, data visualization dashboards, and improvements in membership communication.
The Customer Experience From the Field
“We’ve partnered with GroundCntrl after experiencing how fast they can deploy programs anywhere in the world. Field teams are set up, tasks delivered, and data captured in real time. Our clients and partners see immediate value from the use of data to track promotion performance, trend spotting, and retail trends in-store. Now, we’ve got a scalable platform for both large and small brands who operate on a global scale.” – Ken Hicks, Managing Partner, Director of Client Service, Bandwidth Marketing Group
GroundCntrl is a mobile task management platform for the enterprise. Customers use the platform to manage remote workers in the field. Typical customers include CPG, OEM, multi-store retailers, and companies with distributed sales who rely on timely data from the field to make informed decisions. The GroundCntrl platform allows for the creation of incentives and rewards for field activities by teams or individuals. GroundCntrl is a privately held company, located in Los Altos, CA.
- Yankee Group, 2012
Shana McFadden, Marketing