SMS Masterminds CEO Receives 20 Under 40 Award

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Local man is recognized for hard work in business world.

Alex Minicucci, CEO and Founder of the SMS Masterminds, was honored recently as a recipient of the Top 20 under 40 entrepreneur award for San Luis Obispo County. He is also the recent recipient of the Top 40 under 40 award for the Tri-County area of southern California.

“I’m honored to be recognized for doing something I love. Making money while having this much fun should be illegal!” says Minicucci.

Minicucci is a Founders Circle member of the San Luis Obispo HotHouse to help support young entrepreneurs as they start new businesses. He also works at Cal Poly San Luis Obispo to give speeches and mentor Cal Poly business students and is the President of the Board of Directors at Court Appointed Special Advocates for Children (CASA) in San Luis Obispo.

“Opportunity is my favorite word in the English language. It’s all around us, we just need to take action and capitalize on it,” Minicucci says. “As a full time single father, I’ve had to learn how to manage my time as efficiently as possible, which was a blessing in disguise. With a proper structure, it’s amazing what you can do in 10 hours.”

SMS Masterminds is in the business of setting up and supporting marketing experts with the tools and best practices to provide industry leading loyalty and mobile marketing services in their local markets. This includes everything from SMS/text message marketing, mobile websites, loyalty reward kiosks, Text2Win campaigns and more.

“There are many companies in the market that provide a variety of mobile or loyalty marketing services,” Minicucci says. “Companies like, Trumpia, FiveStar, Mobivity, BoomText are great, but we have differentiated ourselves a few ways: we are service-oriented and hands on; our tools all work seamlessly together; our system is universal - anyone can use it, no smart phone or apps required; there’s a great deal of personalization - the ideal message sent at the ideal time; and we have our national loyalty network. We’ve got 900,000 consumers subscribed to receive our text message alerts - that’s exciting! We’re growing at about 10% per month.”

The SMS Masterminds are currently in over 65 markets around the country, and negotiating master license agreements in other countries such as Australia, Brazil, Mexico, Canada and Dubai.

“We’ve doubled in size every year since we started in 2009, and hope to make the INC500 list this year,” says Minicucci. “Our ‘premium’ approach to the market has proven its acceptance, so now we just need to focus on continuing our growth and aligning ourselves with strong companies to promote our brand. We’re not reinventing the wheel, we’re making it better, and we’re doing it to make small businesses competitive against corporate giants.”

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About SMS Masterminds:

SMS Masterminds is a technology company Alex Minicucci founded in 2009 to give entrepreneurs and small businesses an edge by creating stronger relationships with their customers through the use of proprietary social and mobile marketing tools.

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Nicole Jacobsen
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