Baltimore, MD (PRWEB) May 08, 2013
Today, Under Armour (NYSE:UA), the leading performance apparel, footwear and accessories brand, launches their 11th annual Power In Pink™ program to celebrate the many women who use fitness and exercise in the fight against breast cancer. Building upon the success of past years’ initiatives, the program’s goal is to facilitate an open dialogue about the importance of fighting this disease by maintaining a healthy and active lifestyle. Anchored by a strong presence on the Brand’s social media channels, the “Power In Pink” She’s A Fighter® program features breast cancer survivors in a national multi-faceted campaign, partners with non-profit organizations, hosts high school and collegiate “Power In Pink” games across the country and offers an exclusive line of “Power In Pink” gear.
Starting today, women can submit and share their stories of inspiration at http://www.UA.com/powerinpink and via the Under Armour Women Facebook fan page at http://www.Facebook.com/UnderArmourWomen. Under Armour will select three women as the faces of the 2013 “Power In Pink” national-scale campaign. The selected winners will receive an all-expense paid trip to Under Armour headquarters in Baltimore, MD where they will participate in a photo shoot and other key campaign activities. Additionally, a $5,000 donation will be made to a breast cancer health partner in the name of each of the three winners.
“Heading into our 11th year of the program, we’ve been able to connect with an incredibly resilient group of women who have inspired us with their strength,” says Leanne Fremar, SVP and Executive Creative Director, Under Armour Women’s. “Sharing the stories of these survivors who have stayed healthy in their battle against the disease helps us to educate women about the importance of fighting breast cancer through fitness. We look forward to empowering more women through this year’s participant stories and expanding this important initiative.”
For the duration of the program, messages of strength and survival will be featured at http://www.UA.com/powerinpink and integrated into the Under Armour Women’s Facebook fan page at http://www.Facebook.com/UnderArmourWomen, as well as the brand’s Twitter site for women at http://www.Twitter.com/UAWomen. Visitors to these sites will be able to read and watch personal videos of each winner’s story of overcoming the challenge of a lifetime with the support of family, friends, and an active lifestyle. Fans and followers are encouraged to spread the word about the She’s a Fighter Survivor Search to their communities who may be interested in submitting their stories.
In 2003, Under Armour created the “Power In Pink” campaign to help educate women about the important role physical activity can play in helping to overcome breast cancer. Throughout the year, while supplies last, consumers will be able to purchase limited-edition apparel, accessories and footwear for men and women at Under Armour specialty stores, UA.com and at select retail locations nationwide. The brand will also continue its support of various breast cancer centers and charities by making donations through the “Power In Pink” program.
About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at http://www.ua.com.