Digital Gift Cards a Popular Gift for Tech-Savvy Moms

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Transaction Wireless powers merchant gift card programs for Mother’s Day.

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We’ve already seen sales double in the past week and estimate this to double again as we near the holiday.

Transaction Wireless, a cloud-based enterprise solution for B2C and B2B gift cards, is in full swing powering merchant gift card programs throughout the Mother’s Day holiday, providing last minute shoppers and those who will not be with Mom on her special day with a personalized gift. As more moms become users of smartphones and tablets in everyday life, digital gift cards come in handy for those shopping from these devices.

“Mother’s Day has become another milestone holiday for digital gift cards as those who live remotely or are last minute shoppers can leverage the immediacy, convenience and personalization of this type of gift,” says Thomas Niedbalski, senior vice president of business development, Transaction Wireless. “We’ve already seen sales double in the past week and estimate this to double again as we near the holiday. Additionally, we’ve seen adoption rates of digital gift cards amongst moms increase year over year as they leverage smartphones and other mobile devices for shopping purposes and to store the gift card itself.”

According to the National Retail Federation, $2 billion will be spent on gift cards alone for Mother’s Day, along with $1.5 billion on spa services. Combining the two is Transaction Wireless client, SpaWish, a SpaFinder® Wellness Company, whose e-gift cards are ideal for gifting moms with a relaxing day at the spa. Transaction Wireless is currently powering a Mother’s Day deal through its other client, Groupon, selling SpaWish branded e-gift cards at $35 for a value of $50.

“Mother’s Day is one of the most popular holidays for our brands as mothers prefer a day to themselves to relax,” says Steven Kane, chief revenue officer, SpaFinder Wellness. “Transaction Wireless has been a key partner in helping us scale our gift cards into programs such as Groupon’s to seamlessly provide inventory through their simple platform solution and make it easy to gift people in a timely manner.”

Additional merchants leveraging the Transaction Wireless platform for Mother’s Day include Applebee’s who is offering a $10 digital bonus card when customers purchase a $50 digital gift card; TwoSmiles by HP which was recently launched as a unique greeting card and gift card product that is print-on-demand and offers a variety of Mother’s Day greeting artwork; and other brands such as Boston Market, California Pizza Kitchen, Fandango, Olive Garden and Red Robin providing Mother’s Day themed card art for a personal touch.

For more information on digital gift card programs and Transaction Wireless, please visit

About Transaction Wireless
Transaction Wireless is the leading provider of B2C and B2B gift cards leveraging its cloud-based enterprise solution. Since 2006, Transaction Wireless has been dedicated to helping retailers and partners evolve their traditional gift card business into electronic, mobile and social commerce platforms. Transaction Wireless has worked with more than 150 brands to offer the most innovative, versatile PCI Level 1 gift cards and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. The company is trusted by some of the biggest brands in retail such as American Eagle Outfitters, Applebee’s, Boston Market, Buca di Beppo, Buckle, Buffalo Wild Wings, California Pizza Kitchen, Darden Restaurants, Domino’s Pizza, Fandango, Groupon,, Red Robin, SpaFinder Wellness, Sport Chalet, and more. Transaction Wireless also provides its scalable technology to a number of partners including Hallmark Business Connections, HP, SVM, and more.

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Christina Gregor
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