Entrepreneurs Behind D.C. Hotspot Attribute Staying Power to “Quality, Flexibility & Creativity”

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Trio continues growing business with unique shared-space model: Lima & Fujimar.

As people come to learn about Fujimar’s more private location, we help them identify the shared space by telling them, ‘It’s above Lima,’” added Ghatri, “but after they dine at Fujimar even once, they do not have trouble making the distinction.

The team behind nightlife hotspot, Lima continues to drive business to its prime K Street address through a new and unique shared-space business model. With the chic, fine-dining Asian-Latino nouveau restaurant Fujimar now sitting atop Lima, the long-popular East End downtown venue, owners Masoud Aboughaddareh, Ali Ghatri and Daniel Hatem have beaten the average three-year launch for restaurants in the D.C. market.

“Fujimar is the latest on our track of developing sustainable, successful and local service-oriented businesses in the Washington, D.C., area,” said Dr. Ali Ghatri, co-owner of Fujimar, an investor and a practicing dentist. “Rarely does business success occur by chance, rather, it is the effect of focused but flexible business strategies aimed at generating growth.”

Ghatri went on to say the decision to adopt shared-space dual-business model for Fujimar came after substantial market research and indications that an opportunity existed in the current D.C. market for high-quality sushi. In fact, the unique fusion of Asian and Latin cuisines ― “sushi with a Latin flare” ― is one of the reasons Fujimar is receiving rave reviews from top foodies in town.

Masoud Aboughaddareh, known as MasoudA to his following in D.C.’s nightlife space, is the lead founder of Fujimar. Over the years, with businesses like Lima, MasoudA has effectively leveraged personal popularity among his customer base by pairing it with proven business savvy, strong business partners and investors, strategic business plans and disciplined implementation.

“The decision to open a fusion restaurant above Lima created somewhat of a risk. Sharing real estate with a longstanding popular nightspot can obviously pose some challenges,” said MasoudA. “But we found that the opportunities presented by sharing space and offering contrasting atmospheres were even stronger.

“A valuable lesson we learned early on with Fujimar was that we could maintain a loyal customer base, while adjusting our offerings through high-quality dining and multifunctional spaces built into the restaurant, allowing us to reach new, different, targeted ― and often times divergent ― clientele,” MasoudA continued.

“Every successful CEO across the country knows that businesses cannot remain stagnant and succeed; they must constantly update and innovate, creating news tactics like a shared-space model within old systems. Developing Fujimar was that next step for us, filling a void in the D.C. restaurant industry and offering a striking, modern restaurant that provides a unique ambiance, a cultured menu, designer cocktails and renowned sushi with a Latin flare.”

“As people come to learn about Fujimar’s more private location, we help them identify the shared space by telling them, ‘It’s above Lima,’” added Ghatri, “but after they dine at Fujimar even once, they do not have trouble making the distinction.”

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Jon E. Garrett
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