Company Experiences 26 Years of Growth with 70 Percent of Top Employees Coming From Half Way Houses and 12 Step Programs

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Coast to Coast founder continues success by partnering with new company dedicated to helping people.

Rick Roussin (left) and Jenifer Rose (right)

Coast to Coast Computer Products has generated its financial success and consistent growth through giving people second chances. At Coast to Coast many of the employees are former convicts and recovering addicts. Giving people second chances and changing lives has paid off through the years. Currently Coast to Coast distributes over 50 million dollars a year of ink and toner products to corporate accounts nationwide, employs 200 people, and has shown growth 26 of the 27 years they have been in business.

Rick Roussin, CEO and founder of Coast to Coast Computer Products, is no stranger to addiction himself. Roussin created Coast to Coast when he was 24 years old and only 60 days clean from drugs and alcohol. In 1985 when Roussin created Coast to Coast he decided to give people with pasts similar to his own an opportunity. He provides his employees with the best compensation plan in the industry while creating a culture dedicated to the personal growth of each person. New hires are often found through half way houses and are put through rigorous training and coaching, with many of them coming out on top.

Stacie Henrich started working at Coast to Coast in 2009 and like many of her coworkers is a modern day rags to riches story. When Henrich started she was 37 years old, on food stamps and living in her parents’ house with her 10 year old daughter. Henrich now makes nearly a quarter of a million dollars a year, purchased her first home, has a 401k and drives a Mercedes.

“I myself was strung out on drugs and alcohol at a young age. My own road to recovery taught me that many talented, good people might end up down the wrong path and deserve a second and sometimes a third or fourth chance,” said Roussin. “People who may be caught up now need to know there is a solution and hope for them too. Of course there is a risk associated with hiring people with a tainted past, however overall the good far outweighs the bad.”

Coast to Coast isn’t Roussin’s only venture committed to making a difference. In 2011 Roussin partnered with Jenifer Rose to create It’s My Community Store, an office supply company that donates up to 10% of every order back to the charity of the customers choosing. It’s My Community Store is located in Northern Nevada but supplies customers and partners with charities across the nation.

“Rick has a highly motivational, positive attitude, with a don’t-quit-until-you-win expectation and amazing energy level. I’ve actually never seen anyone like him,” said Rose, CEO of It’s My Community Store. “Rick has been successful in helping people stay clean and sober and now we plan to be successful at raising money for charities through a product category businesses are already buying every day. We are excited to provide continued support to our elderly, our sick children, our veterans and thru the many wonderful causes that need support.”

During the development of It’s My Community Store Rose knew that Roussin would be the perfect partner. When she was ready to launch, Rose made the phone call and Roussin did not hesitate to help build another company that would change people’s lives.

With the help of Roussin, It’s My Community Store has been very successful in its first year. Now the company offers more than eight thousand products and gives back to more than 67 non-profits in five states. Rose says the company is continuing to grow and reach across the country helping more and more people every day and continues to win bids from large companies like the Non Profit Purchasing Group (NPPG), a national buying group containing over 800 members.

“It is no longer about a Post-it note or a toner cartridge, it’s about that same Post-it note, helping a child with cancer or a veteran get the help they need,” said Rose.

“We’ve helped a lot of people stay clean and sober at Coast to Coast, we are experiencing great success and plan to continue for years to come. I’m excited at the opportunity to grow a second company committed to giving back,” said Roussin.

Roussin is committed to giving people second chances and helping them stay clean and sober, while Rose is committed to creating a steady revenue stream for charities across the country. Two people partnered together to build companies that are based on the simple principle of supporting people and communities.

For more information, or to schedule an interview with Rick Roussin or Jenifer Rose please contact Aaron at aaron(at)itsmycommunitystore(dot)com or by phone at (775)741-5041.

Coast to Coast was founded 25 years ago with a few basic principles:

  •     To provide our customers with excellent customer service by highly trained experts with products that save time and money and the environment at cost effective prices.
  •     To provide our employees with best compensation plan in our industry while creating a culture dedicated to the personal growth of each person. Happy employees equals happy customers.

Message from Rick Roussin, CEO:

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Aaron Walton
High Level Marketing
(775) 741-5041
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