OpenView Publishes eBook on Outbound B2B Lead Generation

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Provides Comprehensive Guide to Building Lead Generation Teams that Drive Sales.

B2B lead generation

Get More Customers with OpenView's new eBook!

OpenView Venture Partners, an expansion-stage venture capital firm focused on providing technology companies with deep operational support, announced today the release of a new eBook entitled, “Get More Customers! How to Build an Outbound B2B Lead Generation Team that Drives Sales.” Targeted at CEOs and heads of sales at expansion-stage technology companies, the eBook outlines how to determine if outbound lead generation is right for your organization, and create and manage outbound lead generation programs that get results.

“Generating high-quality leads is one of the greatest challenges any B2B company faces,” explained Devon McDonald, Director of Sales and Marketing Support at OpenView Labs. “Because it’s a particular issue for expansion-stage companies, our latest eBook provides a detailed guide to building successful lead generation teams that help lower costs, reveal market intelligence, and allow you to vet prospects before they move too far along your sales process.”

OpenView's new eBook was written specifically to help expansion-stage executives:

  •     Understand what outbound lead generation is and why it’s important
  •     Learn the components of a successful outbound lead generation implementation
  •     Improve your outbound approach and process
  •     Explore the various technologies available to sales managers and how to utilize them effectively to manage the outbound lead generation process

In addition to sharing OpenView’s insights from working with its 20 portfolio companies around the country, the eBook is supplemented with ideas and best practices from an array of sales experts, including Brian Carroll, Executive Diretor, Revenue Optimization, MECLABS, and Anneke Seley, CEO and Founder, Reality Works Group.

“Our eBook outlines small but crucial adjustments you can make to increase your team’s productivity, efficiency, and effectiveness,” said McDonald. “It also provides a framework for the many nuances and complexities of building — or improving — a high-functioning outbound lead generation program.”

OpenView’s eBooks support its mission of building great companies by providing expansion-stage companies with the operationally oriented tools and support they need to succeed. The firm’s recent eBooks span a variety of topics, including board optimization, customer segmentation, marketing channel discovery, sales forecasts, competitive messaging, and operating reviews. To find out more, visit

A companion report will be published later in the month examining sales benchmarks that expansion-stage companies can use to build a scalable B2B outbound lead generation program.

About OpenView Venture Partners
OpenView Venture Partners is an expansion-stage venture capital fund based in Boston that is focused on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies quickly optimize their product, go-to-market, and organizational and operational functions. Founded in 2006, the firm invests globally and has approximately $440 million in total capital under management.

About OpenView Labs
OpenView Labs is the strategic and operational consulting arm of OpenView Venture Partners, a global venture capital fund that invests in expansion-stage technology companies. The Labs team consults to the management of OpenView’s portfolio companies across an array of functional areas, including recruiting, go-to-market support, and research and analytics. Together with its network of senior advisors, the team supports OpenView’s portfolio companies on a range of initiatives ranging from methodology incubation and market research, to providing strategic coaching.

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