DNA Response, Inc. Signs Sales Representation Agreement with Duggan & Brown to Represent DNA Clients in Complimentary Sales Channels

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DNA Response, Inc., (DNA) a multi-channel online commerce company, has signed an Exclusive Sales Representative Agreement with Duggan & Brown, to provide a total distribution solution for consumer product manufacturers.

DNA Response helps consumer product manufacturers and product marketers sell products through multiple online channels including 18 marketplaces (Amazon, Sears, EBay, etc.), custom e-stores, direct response TV, and on TV shows.

The relationship with Duggan & Brown gives DNA clients the ability to also sell their products through tradition channels such as direct mail (Publisher’s Clearing House, etc.); direct mail syndicators (North American Syndication Group; United Marketing Group, etc.).; catalogs (Hammacher Schlemmer; Brookstone, etc.); premiums (Tupperware; AmeriMart, etc.); cable TV (Home Shopping Network; QVC, etc.); and brick-and-mortar retailers (Wal-Mart, CVS, Nordstrom, Best Buy, etc.).

“This is a very important and strategic partnership for DNA and we are looking forward to helping our clients generate incremental revenue by selling their products through Duggan & Brown’s expanded traditional channel offerings,” says Ranjit Mulgaonkar, CEO of DNA Response, Inc.

According to Duggan & Brown partner John Duggan, “We have long-standing relationships with traditional sales channels that are looking for the kind of products offered by clients of DNA Response. Also, the manufacturers we have been representing are looking for a better way to sell their products in multiple online channels. This new relationship with DNA Response will satisfy both of these needs.”

About DNA Response, Inc.

DNA Response, Inc. (DNA,) was founded by executives from Amazon.com, and helps consumer product manufacturers rapidly increase sales through multiple online channels, on a pay-for-performance basis. DNA helps its clients sell products directly to consumers through 18+ online marketplaces, custom-built e-stores, direct response TV, home shopping networks, popular TV shows, home shopping TV networks, big box e-tailers and deal sites. DNA provides online marketing and unified order management for processing and fulfilling orders, and a dashboard so clients can see what is happening with their online business in real time. DNA’s turnkey solution helps its clients generate incremental revenue while reducing operating costs.

About Duggan & Brown

Since 1977, Duggan & Brown has helped consumer product manufacturers sell through direct mail, direct response and retail channels. They have worked with products including cookware, kitchen appliances, jewelry, home electronics, tools, watches, home furnishings, computers, home office products and more.

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Dennis Palmer
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