First of Kind Automatic Lifelogging App, Saga, Now Publicly Available in iTunes and Google Play

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App automatically logs location and intuitively identifies personal achievements in a robust lifelog; boasts improved battery life and unparalleled location accuracy.

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We built Saga to make it insanely easy to lifelog and preserve your memories, while getting more out of life with personal insights and analytics.

A.R.O. Inc. today announced that Saga, the automatic lifelogging app for everyone, is now generally available in the iTunes and Google Play app stores for download. Saga automatically tracks and records real life stories in a beautiful log, as told by the places visited and what was done there. With Saga, lifeloggers can reminisce with accuracy, learn from personal analytics, and get more out of life. The first of its kind, Saga is the essential app for lifelogging.

Lifelogging is the act of creating a continual record of one’s everyday life. Tracking applications — for running, eating, note taking, health monitoring, and more — are introducing and enabling digital lifelogging to many. A number of apps are being used to record bits and pieces of personal data, however most require manual input and even fewer stitch together life events to produce a lifelog that tells a rich story. Saga is built for everyone, and the best way to lifelog.

“Life is full of meaningful experiences and memories that can often just slip away. We built Saga to make it insanely easy to lifelog and preserve your memories, while getting more out of life with personal insights and analytics,” said Andy Hickl, President and co-founder of A.R.O. “Since our launch last year, our followers have significantly shaped our new build and helped us build what we think will a new essential for your smartphone: a lifelogging app. We doubled down on battery efficiency and refocused our user interface to make it easier than ever to create a detailed personal history. The Saga available today is the best way to start lifelogging and explore the art and science of you.”

Saga launched into private beta in July 2012. Today the app boasts new features including beautiful photo strips called “snaps” to help lifeloggers capture their story with images, smarter personal analytics data and infographs to help lifeloggers visualize and understand how they spend their time, self-identifying traits that surface trends about noteworthy life achievements, and lastly, improved geolocation accuracy and dramatically improved battery life.

One of the biggest challenges ambient-location apps face today is battery life. Most apps in this category achieve between eight and 14 hours of battery life. Saga users today get an average of 24 hours of battery life on an iPhone5 with the app running. This is possible because of Saga’s revolutionary geo-fencing method that preserves battery life when a user is not moving, and advanced app intelligence that directs when and where to gather information from a phone’s GPS sensor, one of the most power-hungry sensors in smartphones.

Also, as of the release today, Saga is introducing a premium partner network that lets users pull in activities beyond location and social media data. Users can connect Saga to RunKeeper to track fitness achievements, BodyMedia, Fitbit and Withings to keep up with personal health data, and Tripit for travel itineraries. By connecting to prefered tracking partners, lifeloggers can bring new detail and clarity to their lifelog, and unlock powerful personal analytics to help measure and improve their lives.

“We are excited to partner with A.R.O. to jointly develop new ways to think about lifestyle data analytics, not only for healthcare but to change the way consumers engage in their world,” said BodyMedia CEO Christine Robins. “Over the past 14 years we have refined a proprietary analytics engine that has the ability to not only provide rich insights around our body sensors, but integrate other sensor data as well. In the past few years we have seen an explosion of sensor data, but the need has now shifted to the insights and information to be gained from the data. We are proud to be in a place today to partner with innovative companies like A.R.O. to explore this new inflection in the market’”

Saga plans to continue to grow its partner network to provide users the most comprehensive look at their daily lives, accomplishments and memories.

Download Saga now in the iTunes App Store and Google Play or find more information on Saga at

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About Saga

Saga is the automatic lifelogging app for everyone.

Saga is the simplest way to keep track of places visited and things done without ever having to check-in. Saga keeps track of noteworthy achievements and builds a comprehensive life history while enhancing your life along the way.

Saga was founded in June 2011 and is a product of A.R.O, based in Seattle. The team is 28 people and Saga is privately funded today.

For more information visit

About A.R.O.

A.R.O., Inc. is a Seattle start-up that builds apps to help users lead happier, healthier, and generally more amazing lives. A.R.O. was founded on the belief that apps should be positive forces for change — whether that’s changing one’s own habits or taking small steps to make the world a better place to hang out in for a while.

The A.R.O. team is assembled of developers, designers, dreamers of dreams, Quantified Selfers, sensor geeks, mad scientists, and usability wonks.

Find out more about A.R.O. and their current products, Bubbleator and Saga at

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Rebecca Ewing
Jones-Dilworth, Inc
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