Can Coaching Deliver Performance Improvement? Download Prosell's Latest eBook

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Download Prosell's new eBook, which investigates how coaching can impact on the performance of your sales and customer service teams.

Prosell, sales and customer service performance improvement specialists, have published an eBook ( that shares researched findings of how coaching can impact on performance in the business environment. The academic perspective is supported by Prosell’s 30 years of experience of delivering sales and customer service programmes worldwide.

“It is a well-researched fact that classroom training alone does not yield significant results for 60% of sales and customer service teams - yet many organisations continue to invest primarily in these sorts of “bodies on seats” events,” explains Simon Morden, CEO of Prosell. “We know that coaching works. It improves the transfer of skills into the workplace, ensuring that this knowledge is embedded into the DNA of an organisation. Over the years, with our help, our clients have seen measurable returns on their investment in training and coaching.”

The eBook “Can coaching deliver performance improvement?" explores the role coaching can play in improving the performance of an organisation’s front line teams, who directly influence customer satisfaction. Coaching can improve employee engagement, which in turn can reduce staff turnover. The elements of an effective training programme and how classroom training completes the mix, are touched upon.

Founded almost thirty years ago, Prosell is an international skill development and performance consultancy, specialising in sales and customer service environments. Through performance coaching, Prosell empowers everyone within the business to create change and to deliver tangible and sustainable results. With seven regional offices and over 200 trainers worldwide, Prosell can quickly roll out international programmes delivered locally in the language of the client’s choice.

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Daniela Kelly
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