Infinity Tracking Short Listed for The Digitals Awards 2013 - TUI Travel PPC Strategy Project

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The creators of a unique system for tracking customer's journeys online are reaping award nominations.

We are delighted to be nominated for such a prestigious award. It’s a testament to the hard work of our team, and the excellence and innovation of Infinity's way of tracking the entire customer journey.

Paul Walsh
Founder and CEO of Infinity

Infinity Tracking, a company which has created a unique system for tracking the customers journey from online to offline, has had its innovations recognised in award nominations that have just been announced. They have been shortlisted for the Web Analytics and Optimisation Award at The Digitals 2013 for identifying the best ongoing PPC strategy project for TUI Travel.

The Digitals are awards created by Econsultancy and New Media Age. They are being awarded for the first time in 2013, and recognise excellence in digital marketing and ecommerce.

Founder and CEO of Infinity, Paul Walsh said, “We are delighted to be nominated for such a prestigious award, which represents the best of the best from around the globe. It’s a testament to the hard work of our team, and the excellence and innovation of Infinity’s way of tracking the entire customer journey.”

Infinity Tracking is a cloud-based analytics solution with advanced and unique tracking capabilities that allow the customer’s journey to be fully tracked from initial search keyword through to pages viewed and phone calls made; it's even possible to fire in offline events from a CRM like a sale that happens days or even weeks later.

“Infinity records the entire customer journey, from the click that introduces the brand to the last click before a call. No longer do you only know where your customers have come from, you can now attribute a sale even from a phone call to every marketing touch point along the entire customer journey. It’s nothing less than a sea-change in the way companies can measure their online marketing effectiveness,” says Walsh.

Their work with leading travel company TUI led to them being nominated for the award. Infinity Tracking proved to TUI that generic PPC terms, which account for the majority of their PPC budget, play a fundamental part in the customer journey that leads customers to call. From the insights TUI gained from Infinity they have made changes to their bidding strategy, optimised their PPC accounts and made savings on their PPC spend. Read the full case study.

“Working with Infinity has led to big changes in how we spend our budget,” says TUI’s Chris Fensome, “It has allowed us to really understand how we are spending our money and put a return on our advertising spend.”

With their continued emphasis on tracking customer’s journeys, Infinity are looking forward to reaping the rewards – and awards – both today and in the future.

ABOUT INFINITY TRACKING: Infinity Tracking was founded by Paul Walsh in 2010. It was developed over two years by a team of developers with over 100 years of experience between them in building marketing technology platforms. Infinity Tracking has quickly become established as THE leading Call Tracking product with over 300 clients in the UK and America.

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