Whether it is a tube of wrinkle-reducing cream or a bag of freshly roasted coffee that is being sent, taking advantage of this discount will certainly boost sales. Targeted mailing lists can make this promotion all the more effective.
Erie, PA (PRWEB) May 14, 2013
Paramount Direct Marketing announces that registration is now open for the product sample promotion. The USPS has been introducing value-added mailing services of interest to direct marketers, the latest of which is a new flat-rate sampling program called Simple Samples. The program presents four sampling options to product marketers under a simplified pricing scheme. Flat rates are offered for two package sizes: small (4 x 6 x 1.5 or under) and large (max of 9 x 12 x 2). Costs per piece range from 26 cents to 40 cents.
Despite all the new channels available, sampling remains a favorite tool of marketers because it's so effective. A study from Arbitron found that 30% of people receiving samples in retail stores purchased the product before leaving, and that 58% said they would purchase it again. In-store sampling, however, is an expensive proposition, involving demonstration companies, insurance, and retailer compliance. Mail is cheaper, and by taking advantage of this special promotion it can be even cheaper.
Whether it is a tube of wrinkle-reducing cream or a bag of freshly roasted coffee that is being sent, taking advantage of this discount will certainly boost sales. Targeted mailing lists can make this promotion all the more effective. David Pavelka, Sr. Executive Manager at Paramount Direct Marketing, says, "Now companies can take advantage of this special sample discount and get their product into the hands of their prospects at an even lower cost. By utilizing a targeted mailing list, the response rates will see an even greater increase." Targeted mailing lists enables one to focus on consumers by the products they purchase or by the things that interest them. If the target audience is a business prospect, a specialized list can reduce costs by reaching the exact industry, size, and so forth that is of importance to the mailer.
Paramount has been actively marketing a new list property this year: American Transactional Buyers. This list is generated from the purchase activity of consumers. By focusing on actual buyers, rather than just a general household interest, a mailer can reach those that are actively purchasing specific products and would thus be more apt to purchase their own products. Selects include: sports equipment, pet products, gardening, apparel, interior decorating, purchase amount and much more.
Call Paramount today for a free targeted mailing list quote or for any questions regarding this exciting new promotion. Paramount has been providing targeted marketing lists since 1972 and is located in Erie, PA
Paramount Direct Marketing
3126 Peach Street
Erie, PA 16508