BeFresh Delivers Personalized Street-Style Shopping for the Mobile Generation

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BeFresh quickly ascends to the top 100 of lifestyle apps in 14 countries.

BeFresh (http://www.befre.sh), a mobile commerce platform that enables users to discover and shop street styles from their favorite brands, today, announces that it’s iPad app is now officially available worldwide and is a top 100 lifestyle app in 14 countries.

Street style, the original crowd-sourced content, is an increasingly powerful force in fashion. Not only does the authenticity and creativity inspire style, but is also effective in improving purchasing conversion and user engagement.

BeFresh app allows users to create their own shoppable style magazine that comprises real-time street-style images of their favorite brands. With each street-style image, BeFresh also delivers real-time e-commerce and sales information, making purchasing easy and fulfilling.

Unlike fashion apps that are glorified photo viewing apps or shopping tools that attempt to deliver sterile efficiency, BeFresh has seamlessly integrated content with commerce, mimicking the way most fashion enthusiasts shop - a browsing process that is as much entertainment as it is commerce.

“User generated street styles is compelling in its authenticity and diversity. But it’s too often scattered across the web. When we do find it, we are left wondering ‘What is that?’ or ‘Where can I buy that?’ and ‘Is it on sale?’” says Sophia Chiang, Co-Founder and CEO. “We saw opportunity in the disarray to build something that was both inspiring and efficient. Our rapid ascension to the top of app rankings demonstrates BeFresh’s worldwide appeal.”

The BeFresh team leverages its extensive experience in online fashion, mobile and e-commerce to develop an app and backend that appeals to both users and online retail partners.

“Having spent many years in online fashion, I have seen first hand the influence of street styles on purchasing and engagement,” says Jeff Lee, Co-Founder and Chief Product Officer. “The BeFresh app delivers the street styles that you want to see, informs you of the product, and directs you to the best place to buy, all within a beautiful lean-back experience on the iPad.”

Download the app from the iTunes store http://bit.ly/XhHPaJ

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sophia chiang

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