NEW YORK, NY (PRWEB) May 15, 2013
MADHOUSE™, the new dinnerware collection by renowned sculptor and designer Michael Aram, is generating significant buzz among industry tastemakers and entertaining’s finest. Beginning today, consumers everywhere are invited to the party with the launch of http://www.MADHOUSEcollection.com. The website, which is devoted to the MADHOUSE line of premium paper tableware, statement dinnerware pieces and unique dining accessories, all of which coordinate with Aram’s heirloom collections, will feature an online boutique where customers can shop the full line of MADHOUSE pieces.
“MADHOUSE has been a long time in the making, and MADHOUSEcollection.com is the culmination of it all: a chic one-stop shop where people can go to find out anything and everything about the collection,” stated Aram.
This innovative offering has quickly become a media darling with a recent feature in Town & Country magazine and Destination Weddings and Honeymoons. Additionally, MADHOUSE had the distinction of being chosen as a gift for TIME and PEOPLE magazines’ White House Correspondents’ Weekend.
MADHOUSE uses unique details such as metallic finishes, organic textures, unique shapes, and pops of color, while taking direct interpretation from six of Aram’s most celebrated nature-inspired core collections: Ocean, Black Orchid, Olive Branch, Fig Leaf, Botanical Leaf and Lemonwood. Because of its accessibility and unique product offering in the marketplace, MADHOUSE crosses current consumer barriers, appealing to new audiences for Michael Aram.
“The entertaining pieces found in my MADHOUSE collection are easy and accessible, yet elegant enough for the most special gathering,” said Aram. “I’m so pleased that customers both new and old now have the opportunity to make MADHOUSE a part of their parties and get-togethers.”
The MADHOUSE Collection is available online at MADHOUSEcollection.com and can also be found at select Neiman Marcus, Bloomingdale’s and Bloomingdales.com. MADHOUSE is coming soon to Macys.com and select Saks and Von Maur stores. Retail pricing ranges from $6.00 to $50.00. For more information on the MADHOUSE Collection, please contact Jennifer Berson of Jeneration PR at buzz(at)jenerationpr(dot)com or 818-501-1205.
MADHOUSE by Michael Aram was created to reflect the way we are entertaining today. No matter how casual or formal the environment, we want ease and comfort without sacrificing style, elegance and detail. MADHOUSE brings Michael Aram’s creative innovation to even the most relaxed moments in our lives… because every entertaining moment should make a statement. http://www.MADHOUSEcollection.com.
About Michael Aram, Inc.
Artist and sculptor Michael Aram founded Michael Aram, Inc. in 1989 after a memorable trip to India on which he discovered the country's rich metalworking traditions. Aram's diverse collections of giftware, tableware, furniture and home accessories are handmade by local craftsmen using age-old traditional techniques. The line is available internationally at major department stores and specialty boutiques, including the Michael Aram Flagship in New York City. For additional information, visit http://www.michaelaram.com.