GSMI’s Mobile Marketing Strategies Summit (MMSS) Returns to Boston This October with Speakers from Nielsen, PayPal and Webtrends

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MMSS is a two-day event where attendees learn how to craft a strategic approach to mobile.

Global Strategic Management Institute (GSMI) is excited to announce that the Mobile Marketing Strategies Summit (MMSS), now in its sixth installment, will be coming back to Boston, MA on October 2-3, 2013. After five successful conferences across the U.S., the Mobile Marketing Strategies Summit is heading to the East Coast even bigger than before.

MMSS features interactive workshops, keynotes from thought leaders, case studies by top brands, and dedicated strategy and engagement tracks. The event presents a unique opportunity for attendees across industries to connect, share, and learn from each other over the course of two days. Past presenters include executives from huge leaders in the mobile space: StumpleUpon,, Groupon, Saatchi + Saatchi, ESPN, and many others.

MMSS provides an interesting perspective on the entire space: “Amazing opportunity to learn from the best about everything from SMS, to mobile web, to mobile apps!” - Marah Lidey, Digital Engagement,

October’s event is set to feature bigger names than ever before, with engaging presentations that give attendees the opportunity to connect one-on-one with our presenters. Confirmed speakers include Benjamin Diggles, Director of Digital Marketing at Webtrends, who will touch upon the importance of analytics and measurement in mobile marketing. Also joining us is David Gill, Vice President of Emerging Media at Nielsen, who will discuss the impact of the mobile consumer in the context of traditional media. Sarah Hodkinson, the Director of Marketing & Sales Strategy at PayPal Media Network will also be presenting a case study about lessons learned from executing PayPal’s recent mobile campaign.

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About GSMI:
GSMI ( is a leader in the industry of executive education, global conferences, summits, and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 85 percent of the Fortune 500 companies, in over 30 countries, and cover topics that today’s leaders find most challenging and inspiring.


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Tom Dibble
Global Strategic Management Institute
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