Coarse ground roasted beans are steeped in purified water for 24 hours to produce the highest quality taste. Cold brewing assures the richest flavor with low acidity.
Los Angeles, CA (PRWEB) May 21, 2013
Refreshing and energizing, Groundwork Certified Organic Cold Brew Coffee, a popular item served at Groundwork Coffee cafés, is now available bottled at Whole Food stores from Santa Barbara to San Diego.
Groundwork Certified Organic Cold Brew Coffee Groundwork Certified Organic Coffee is made from Specialty Arabica beans, delivering a smooth, full-bodied coffee flavor with notes of chocolate and nuts. Enjoy it poured over ice or straight out of the bottle. The product will be sold in Whole Foods refrigerated cases as both singles and in four-packs, retailing for $3.49 and $13.96 respectively. Made without additives or preservatives, Groundwork Certified Organic Cold Brew has a shelf life of 60 days.
“Selling at Whole Foods is a natural extension to an existing business relationship,” explains Groundwork Co-Owner, Eddy Cola. “In addition to our companies sharing a similar sensibility in regards to how we conduct our business and the products we sell, we appeal to the same customers. Sales of our Groundwork 1 pound cans of organic coffee beans at Whole Foods have doubled in the last 1 ½ years. We have strong expectations for Certified Organic Cold Brew Coffee as Groundwork/Whole Foods is a business combination that works.”
Groundwork Certified Organic Cold Brew is made in the company’s North Hollywood roastery. Coarse ground roasted beans are first steeped in purified water in small batches for 24 hours to produce the highest quality taste. Cold brewing assures the richest flavor with low acidity. (Conversely, pouring hot coffee over ice results in a higher acidity.) The toddy is then diluted with purified water and poured into amber bottles.
Great thought was put into the Cold Brew Coffee container. Amber glass was chosen because reflects light, allowing for longer shelf life and being a recyclable material, its use further supports Groundwork’s commitment to sustainability. The “heritage” silhouette of the bottle gives the product an authentic, vintage look that has been popularized by the aesthetics of the six Groundwork cafes.
The label also features a handcrafted, artisan look. But it doesn’t end with design. As an additional commitment to sustainability, the Groundwork Certified Organic Cold Brew label is made of FSC (Forest Stewardship Council) certified paper. This assures the paper is sourced from 100 percent well managed forests or from a mixture of well managed forests and recycled materials.
Founded in Santa Monica in1990, Groundwork Coffee Company LLC is a specialty coffee company dedicated to the highest quality standards. Headquartered in North Hollywood, California, Groundwork operates 6 retail stores, an artisan roasting facility, a regional wholesale distribution network and a premium coffee catering company. Groundwork’s mission is to produce and distribute hand crafted and unique products while encouraging sustainability throughout the supply chain. Groundwork products are NOP-USDA Certified Organic by C.C.O.F and RCC & KSA Kosher. In an ongoing effort to promote sustainability, Groundwork actively works with sustainability certifiers Fairtrade and Fairtrade USA Licensed Partners, Rainforest Alliance and UTZ. Corporate headquarters are located at 5457 Cleon Avenue, N Hollywood, 91601.
Whole Foods Grocery
With food and other items that are free of pesticides, preservatives,sweeteners, and cruelty, Whole Foods Market knows more about guiltless eating and shopping than most retailers. The world's #1 natural foods chain by far -- now that it has digested its main rival Wild Oats Markets -- the company operates more than 340 stores throughout the US, Canada, and the UK. The stores emphasize perishable and prepared products, which account for about two-thirds of sales. Whole Foods Market offers some 2,400 items in four lines of private-label products (such as the premium Whole Foods line). Founded in Austin, Texas, in 1980, Whole Foods Market pioneered the supermarket concept in natural and organic foods retailing.
(source: Hoover.com – a D&B Company.)