Introducing the Newest Scent in the BeyonceParfums Collection at The Fragrance Shop

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For the latest fragrance in the BeyoncéParfums collection, the powerhouse performer taps the culture capital of the world to create an olfactory expression of her adopted city.

For the latest fragrance in the BeyoncéParfums collection, the powerhouse performer taps the culture capital of the world to create an olfactory expression of her adopted city. A believer that fragrance is fashion's best accessory, Beyoncé set out to create a confident floral chypre for the sophisticated, self-assured, stylish woman.

The fragrance opens with sparkling Raspberry, rich Pomegranate, and juicy Bartlett Pear. Fruits give way to floral notes of bright Peony and exotic Jasmine Sambac.The fierce rock orchid blooms at the heart of Pulse NYC. The orchid is Beyoncé's favorite flower and is the symbol of strength and self-confidence in all of her perfumes. The fragrance unwinds with sensuality as Patchouli, Cashmere Musk, and Red Velvet Cupcake, an accord captured in fragrance for the first time ever, seduce the senses. Beyonce Pulse NYC 50ml Eau de Parfum is exclusive to The Fragrance Shop.

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Notes to editors:

Established in 1995, The Fragrance Shop are a privately owned, family run retailer of perfumes, aftershaves and beauty products with high street locations throughout the UK and online at thefragranceshop.co.uk.

All fragrances are sourced direct from the fragrance houses ensuring customers receive the very best of product at great value. A wide range of fragrances are stocked including top fashion brands and celebrity scents including; Armani Diamonds, Chanel Chance and Paco Rabanne 1 million.

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Nicola Boniface
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