MLD/Mel Lim Design—Breaking New Ground & Breaking the Rules

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It was “May Flowers in April” for idea innovator and design leader Mel Lim and her award-winning, San Diego-based, innovation studio: Mel Lim Design (MLD). Accolades and opportunities blossomed in the form of exciting speaking engagements, an esteemed council appointment, and prestigious project awards.

It is such an honor to know that although we are a small firm, we are still able to make a big impact globally. I am thrilled to be part of such an respected group of bright minds collaborating together as one.

At the UXD Re-Design Conference held April 29-30, 2013 in Silicon Valley, California, Mel Lim challenged the traditional Western innovation paradigm of “Bigger is Better” while representing the beauty and benefits of being a small startup/entrepreneur. Representing the “small guys” amid corporate giants like IDEO, Zappos, and Ebay, Mel shared her thoughts on frugal innovation, entrepreneurship, failures and aspirations, and cultural management and challenged startups to “break the rules” and to embrace the power of “small.”

A catalyst for creative potential, Mel will carry her messages on using UXD principles and methodologies in design management and innovation, and designing life and brands through aspirations to the WebVisions conference on May 22 – 24, 2013, in Portland, Oregon. She and other industry leaders in web strategy and technology innovation will invite attendees to “Explore the Future of the Web” in design, content creation, user experience, and business strategy.

Focused always on MLD’s influence as a change agent in the world community, Mel Lim felt honored to be invited on April 16 to join the World Brand Congress Advisory Council for 2013. This year’s theme focuses on “Sustainable Brands” as the Congress continues to explore the social and environmental responsibilities of businesses. The Conference will be hosted October 21- 23, 2013 at Taj Lands End, Mumbai, India. Mel will network with community professionals as she explores ways in which her small firm can make a big global impact.

“It is such an honor to know that although we are a small firm, we are still able to make a big impact globally. I am thrilled to be part of such an respected group of bright minds collaborating together as one,” said Lim

Communicating is key to the collaborative sharing of ideas, and it is essential in telling the empowering story of a brand. On April 21, 2013, the Interactive Media Awards, which honors the web’s most professional work, notified Mel Lim that her design studio had been awarded Best In Class with an overall score of 488 out of 500 for its work on the Carolyn Dempsey Design website. Stringent judging guidelines covering design, content, feature functionality, usability, and standards compliance all attested to the lengths MLD goes to ensure each website is strategically designed, written, and executed to drive brand leadership.

But the accolades did not stop there. On May 1, 2013, the International Academy of the Visual Arts, a 600+ member organization of leading professionals from various visual arts disciplines, announced the winners of its 2013 Communicator Awards. Winners of this largest and most competitive awards program honoring communication professionals were chosen from more than 6000 entries submitted worldwide. The MLD-designed Carolyn Dempsey Design website won the 2013 Gold Award of Excellence for the Self Promotion category and Visual Appeal Category.

“A lot of effort was taken to make sure that each page tells a story; where every photo was strategically and carefully selected, cropped, and then paired with the right copywriting. It’s an amazing feeling to see all of our hard work has paid off!” said Lim.

Designing and innovating today with a strategic eye on creating a better world tomorrow, Mel Lim and her MLD team are honored and excited to consistently deliver award-winning work to clients. Everyone at MLD is committed to challenging standards, raising the professional bar, advancing technology, and networking and collaborating with respected luminaries across multiple industries.

About MLD/Mel Lim Design: MLD empowers brands and designs experiences that shape the stories of culture. The multi-platform business innovation and design studio lives its brand, driving hard to solve challenges while quietly making a better world. MLD creates ideas, products, and partnerships with dimensional thinking, holistic design, and aspirational intensity.

About Mel Lim: Mel Lim cares to design a better world. She knows that begins with the individual and a commitment to holding fast to one’s dreams, wherever they may lead. This award-winning, Malaysian-born design leader received her foundation design diploma from the London Institute’s Central Saint Martins College of Arts and Design and then moved across the world to attend the Art Center College of Design in Pasadena, California where she graduated with highest distinction, earning a Bachelor’s of Science in Environmental Design. Mel helps lead the industry in exploring how to use design methodologies in business innovation. Intent on actively shaping a better world, she is committed to understanding the processes of designing brands, and the ways they impact businesses and customers, both socially and environmentally.

Mel has more than 15 years of international experience in project management, user experience design, and brand development. She has worked with top architectural and design firms in the United States, and since establishing her own firm in 2003 has been consulting and designing for top Fortune 100 companies and others, including Comcast, UGG/Deckers, and Axure. Mel’s work, which can be seen in London, Tokyo, Copenhagen, and all the way to the UAE, has won numerous awards including the Creativity Annual, PRINT, W3, IMA, American Institute of Architects (AIA) LA, The Webby, and has been featured in more than 500 magazines and blogs worldwide including New York Times, the Wall Street Journal, C Magazine, Lucky Magazine, Riviera, Interiors, and DMI-Design Management Review.


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