Launch of Platinum Horizon Straight Stairlift Generates Over £250,000 worth of Orders for Platinum Stairlifts at the Naidex 2013 National

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The Platinum Horizon Straight Stairlift generated huge interest and a record number of orders for the international stairlift manufacturer, Platinum Stairlifts, when it officially launched at the Naidex 2013 National. In excess of £250,000 worth of orders were taken by Platinum during the three-day exhibition, which took place at the NEC in Birmingham earlier this month.

Platinum Stairlifts invested a great deal into the research and development of the Horizon Straight Stairlift. We wanted to launch something that ‘dared to be different’ from our competitors.

The launch of the Platinum Horizon Straight Stairlift at the Naidex 2013 National at the NEC in Birmingham, which took place between 30 April and 2 May, has taken Platinum Stairlifts to a new level. The international stairlift manufacturer’s innovative new straight stairlift generated huge interest from visitors to the exhibition, and sales in excess of £250,000 in just three days.

Inspired by the approach taken by the Japanese when launching motor vehicles into Europe, Platinum’s strategy was to develop a high quality product to be sold at an affordable price, and hence provide dealers with the opportunity to upsell rather than continuously seek budget priced products.

The new Horizon Straight Stairlift certainly carries Platinum’s reputation for quality and reliability – and has ultimately been branded a high specification product. The UK manufactured stairlift, designed and built at Platinum’s West Yorkshire based plant, is one of the most advanced straight stairlifts available on the market.

Its unique ‘slim fit’ design includes a raft of exciting features including a revolutionary Ergo chair – which allows the user’s seated posture to be altered at point of installation, a 62-degree inclination, a manual lever linked footrest raiser, and a powered swivel.

Mark McNulty, Sales Director at Platinum Stairlifts explains:

“Platinum Stairlifts invested a great deal into the research and development of the Horizon Straight Stairlift. We wanted to launch something that ‘dared to be different’ from our competitors.    And of course the product had to look good. Based on the feedback and the number of orders taken at the Naidex 2013 National this week, it appears we got the formula right.

“We were delighted with the rich mix of serious visitors who came to see us, including many dealers from the UK and Europe, as well as some from America. We will be following these leads up in the next few days. We would like to thank everyone that took the time to visit us at Naidex, and helped make the show so successful for Platinum. Thank you.”

Platinum’s presence at the Naidex National, the UK's largest trade show for disability and homecare products and services, was certainly impressive. Alongside two Horizon Straight Stairlifts, Platinum displayed a Platinum Curve Bariatric HD, a Platinum Horizon with powered hinge, and a Platinum Curve with Ergo chair.

Mark McNulty continues: “We dedicated a great deal of time and energy into Naidex. Our stand space was the largest we’ve ever had at the exhibition, and we constructed a fantastic new display to showcase our range. This, combined with a significant pre-show marketing campaign, and additional promotional staff during the event, including the Stig and Stiglettes, helped reaped the rewards for Platinum.”

Platinum is renowned for its expertise, quality, and award winning products. The company markets its product via an International network of authorised stairlift dealers, and is the only manufacturer of stairlifts in the UK which does not compete directly with its dealer network.

For more information about Platinum Stairlifts please contact a member of the team on tel: 00 44 (0) 1535 631 177, email:enquiries(at)platinumstairlifts(dot)com or visit

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David Forsyth
Platinum Stairlifts
00 44 (0) 1535 631 177
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