Using Google+ Local to Fuel Your Local Business Marketing

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My Local Leads sees benefits and invests in the future with dedicated Google+ Local marketing efforts for branding and SEO.

Several months back, people were unsure whether Google+ and Google+ Local would be a worthwhile investment for small and large organizations. Even today, those out of the loop are unaware of how beneficial a tool these offerings from Google can be for all sorts of business. Google+ and Google+ Local are still relatively new, which means they are not saturated and have plenty of room for companies to gain an early foothold. This dominance early on in the game can help local businesses bring in customers and outshine the competition.

My Local Leads has been helping local businesses get noticed for many years now. The Maine firm’s founder, Chris Moreno, has watched as common and even effective online marketing tactics have shifted over the years. At one point, keyword stuffing—the act of putting a keyword or phrase into an article or webpage as many times as possible to boost its rank in the search engines—was not only acceptable, but expected and even required. From there, keyword stuffing became what was considered “black hat;” it was suddenly something that could actually hurt your online marketing. However, the penalties were few and far between. Now, with more recent updates to algorithms for Google searches and Microsoft’s Bing following suit, keyword stuffing is the sure way to have your website shifted to the bottom of the list or even removed entirely.

Let’s face it, even with Microsoft’s big push in advertising for their search engine, Google still controls more than 80% of the web searches conducted today, so that is where the most effective marketers are going to turn. Whether someone has a local nail salon, landscaping business, roofing company, or some other small business run locally, Google and now Google+ Local have become big parts of getting the phone to ring.

The latest statistics show that the social media giant, Twitter, has approximately 297 million users. Compare that to Google+’s 359 active users, and Google+ is barely more than a year old. It is one of the fastest growing social networks on the market, and it ties everything together. It also can have an effect on how your local business shows up in the Google search results. Whether one is a local contractor trying to get electrician leads or someone on a tight budget trying to get free Google Places citations for their local business, the new and improved Google+ Local provides these opportunities.

The marketing specialists at My Local Leads have made it their business to keep up with technologies and online marketing practices. In the internet marketing field, things can change quickly—even overnight. For someone trying to run and grow their own business that has nothing to do with the internet or marketing other than it relies on the lead generation capabilities, it can be overwhelming and easy to get lost amid the details.

My Local Leads offers an opportunity for the small business owner to take advantage of modern technology and Google+ Local to help boost their business.

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Chris Moreno

Cameron Corniuk
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