The average time smartphone shoppers used their phones in store was 15 minutes
(PRWEB UK) 10 May 2013
New research from M.A.R.C Research and the Google Shopper Council has revealed that 79% of smartphone owners are smart smartphone shoppers and that 84% of these mobile shoppers are now using their phones to help with shopping in physical stores – according to their report entitled ‘Mobile In-Store Research: How in-store shoppers are using mobile devices’ published May 9.
The average time smartphone shoppers used their phones in store was 15 minutes, with the majority used for appliances (97%). This was followed by groceries (89%), baby care (87%) and electronics (97%).
Consumers use mobile search as the number one in-store resource to help make purchase decisions, and mobiles were primarily used for price comparison (53%).
Ben Austin, Managing Director at the innovative online search company, has responded to the results of the research with interest:
“With the influx of smartphones on the market, more and more people have access to phones and tablets with internet access allowing them to research and compare products in-store. This has revolutionised the modern day shopping experience and made it more important than ever for stores to have an easily accessible and searchable online presence."
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.