BBC and Digital Shoreditch festival team up to take EastEnders beyond the square

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Digital Shoreditch’s collaborative community to focus on solving the digital challenge set by the BBC

The BBC and London’s digital creatives are set to come together at festival 2013, to focus on creating a new digital experience for one of the BBC's flagship shows - EastEnders.

The BBC continually looks to build beyond its current digital channels of twitter, Facebook, bbc.co.uk and BBC iPlayer to the next level of consumer digital interaction and viewer engagement technologies. By partnering with Digital Shoreditch the BBC and London's digital creative community will combine to devise new ideas and approaches in order to create digital solutions focussed on increasing and cementing the BBC EastEnders brand.

First airing on BBC One in February 1985, EastEnders has grown to be one of the nation’s favourite TV programmes. Bim Devi, Brand Marketing Manager said, “EastEnders regularly attracts a huge audience many of who want to interact with it on digital media. We believe the ‘social space’ is the perfect place to bring Albert Square to life and make it feel real. The fact that we’ll also be hosting the event in London’s east end only helps to add to the spirit of community.”

The challenge was devised by the BBC Marketing & Audiences’ Digital Lab in collaboration with colleagues from the EastEnders team. The Lab is a new initiative at the BBC, which is spearheading digital marketing transformation at the corporation. Eva Appelbaum heads the Lab and commented, “The BBC wants to thrive in the digital media environment and explore different ways of reaching & engaging audiences. Bringing this challenge to Digital Shoreditch will be a fantastic opportunity to develop creative ideas in collaboration with leading thinkers in the field. Our job is to fast-track change and this is the perfect occasion to do just that.”

Kam Star, founder of Digital Shoreditch added: “London’s digital and creative community gather at Digital Shoreditch, so this is a perfect opportunity of how the community can assist top brands like the BBC come to grips with the latest social and technological changes that are disrupting the digital space.”

Digital Shoreditch 2013 is even bigger reflecting London’s ambition to become one of Europe’s technology capitals, and has already attracted leading venture capitalists, entrepreneurs and leading figures from the digital and technology fields. This year’s festival starts on May 20 at Shoreditch Town Hall bringing together the companies and organisations that make up London’s 1,300 strong technology cluster and explores ways to exploit the growing global engagement with the digital economy and society. The challenge set by the BBC will take place during May 25th and 26th in the Make & Do sessions, an interactive workshop participated by some of London’s most promising technologists, creatives and digital experts.

Follow the conversation at #DS13 or to find out more about Digital Shoreditch festival 2013 follow @DigiShoreditch and visit the website here https://tickets.digitalshoreditch.com.

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ABOUT DIGITAL SHOREDITCH
Digital Shoreditch celebrates the outstanding creative, technical and entrepreneurial talent of East London and Tech City. It runs monthly meet-ups, a huge festival of the most talented digital and technical creatives, connects brands and buyers to its members, and runs a comprehensive directory, hackathons and other competitions. For Digital Shoreditch 2013 festival it is turning Shoreditch Town Hall into an extraordinary digital playground between Monday 20th and Sunday 26th May, with the community programme the following week, running until Friday 31st May.
http://digitalshoreditch.com

For further press information contact:
David Vindel or Richard Botley at Ketchum on Tel: 0-207-611-3500 or email:; david.vindel(at)ketchum(dot)com; richard.botley(at)ketchum(dot)com

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Richard Botley
Ketchum
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