Freya Launch Style Scout Campaign at House of Fraser

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Freya Lingerie has launched a team of Style Scouts at House of Fraser stores. Their mission is to seek out stylish, fashion-conscious shoppers and take their pictures for the Freya Deco Style Wall – part of the brand’s year-long 365 Days of Deco campaign to promote the best-selling Freya Deco bra range.

Freya Lingerie - Deco Flamingo Bra. FreyaDeco365.com

The Freya Style Scouts are coming to House of Fraser branches in Glasgow, Birmingham, Manchester, Bluewater and London’s Oxford Street. They will be seeking the best-dressed shoppers with the most distinctive style to feature on the Style Wall.

Freya design and manufacture a range of linerige, swimwear and sports bras aimed at women with larger cup sizes. The 365 Days of Deco campaign sets out to demonstrate how the Deco bra collection can be worn any day, under any outfit.

The Freya Style Scouts are coming to House of Fraser branches in Glasgow, Birmingham, Manchester, Bluewater and London’s Oxford Street. They will be seeking the best-dressed shoppers with the most distinctive style to feature on the Style Wall. They will also be joined by a fuller-busted model, who will be showing off the versatility of the Deco collection.

Showcasing the latest House of Fraser trends, the Freya model will be wearing a variety of outfits to demonstrate how Deco’s moulded seam-free cups offer support and shape under clothing.

Deco is available in House of Fraser stores from a D to a GG cup, with designs including a moulded strapless bra, moulded plunge bra, moulded soft cup bra and moulded shapewear.

Every woman selected for the 365 Days of Deco Style Wall will also have the opportunity to win a number of different prizes. These range from a set of Deco each month or a whole Deco collection each season, to the chance to be part of the Style Wall collage in a Freya advert featured in UK fashion magazines, including Glamour, Marie Claire and Cosmopolitan.

The top prize on offer is a £1,000 shopping spree with a professional stylist.

The Style Scouts will be in-store every Friday in May. Every scouted lady will receive a Polaroid print of their Street Style snap and their entry will be automatically uploaded and entered into the Freya Deco 365 Style Wall competition the same day. Meanwhile, shoppers who visit the lingerie department of that particular store will be offered a professional Freya fitting.

About Freya
Freya designs lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras. For more information about Freya please visit freya.com or email press(at)freya(dot)com

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Holly Henstock
Freya Lingerie
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