Shreveport, LA (PRWEB) May 14, 2013
Bryant Wilson, CEO of On Hold Company, was elected vice-chairman of the On Hold Messaging Association’s board of directors during its annual conference April 29-May 2 in Nashville. Wilson will serve a one-year term as vice-chairman. Last year, Wilson served as treasurer on the OHMA board.
Wilson said the board will focus in the coming year on encouraging more companies to become part of this elite group of on-hold messaging providers.
"On hold messaging is a cost-effective marketing tool and one of the most important customer communication channels for any business," Wilson said. “OHMA members are the top providers in the industry. We network and share ideas about how to use new technologies to increase the quality and value of audio marketing."
At the conference in Nashville, Wilson delivered a speech about the importance of investing in new technology, software, and digital communications channels. "Good communication is essential to the success of a marketing and customer service plan, and technology is constantly giving us new options," Wilson said. "Every manager should look for ways to expand his or her technology toolbox."
Wilson listed a number of categories, including social media, project management, accounting, telecom services, and CRM solutions, and contrasted these options with the technology available twenty years ago. "It used to be that setting up technology for your business meant plugging in a phone, a fax, and a computer, but today we have almost unlimited options to help manage our customer base," he said.
Product management tools, cloud-based solutions, and social media are quickly becoming indispensable tools that foster collaboration between employees and facilitate communication with customers, Wilson explained. "They're particularly valuable for small to medium-sized businesses and start-ups: some are free, while others charge relatively modest user fees.
"Audio marketing providers work with businesses to facilitate communication with their customers and reinforce their brands. These new tools provide a similar service for companies to use internally by helping employees communicate and collaborate with each other. They're great options for smaller companies that can't invest in expensive infrastructure. Managing a growing business is never easy, but new technologies make the task easier by streamlining operations without breaking the budget," he concluded.
Readers can follow the On Hold Company blog at http://www.onholdcompany.com/blog.
About On Hold Company
On Hold Company (http://www.onholdcompany.com) is a leading provider of custom telephone on-hold music and messages. The company has been in business since 1994 and provides on-hold marketing for more than 13,000 clients across North America. On Hold Company also provides digital signage solutions, telephone voice prompts and overhead music and messaging services.