Best For Film Launches Reader Rewards

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UK Film site Best For Film to reward readers for interacting; Facebook likes, tweets, comments and more offer benefits. Rewards are offered through ePoints, a revolutionary points scheme.

It’s not easy to come up with a genuinely new idea in Shoreditch, the Mecca of hipsters, where 50s fashion and 80s music rub shoulders with classic film and retro food crazes, but Best For Film is bucking the trend with an idea that could spark the next Web 2.0 trend—a comprehensive on-site rewards scheme designed to give something back to its growing readership.

Best For Film, which was founded in 2009 and swiftly came to national prominence as it led the campaign to save the UK Film Council, has partnered with ePoints to offer an unprecedented variety of rewards for users of bestforfilm.com. ePoints can be earned onsite for a wide range of actions, including commenting on posts and watching trailers as well as engaging with Best For Film on Facebook and Twitter, and then redeemed in the Best For Film Shop for vouchers and products from more than three thousand retailers—shoppers will also earn points on every purchase.

But the best news is yet to come; Best For Film is so excited about this new project that they’re offering every reader the chance to redeem their first free gift without spending a penny. All readers need to do is visit the site, register for ePoints (receiving fifty free ePoints in the process) and then earn another fifty onsite through liking or tweeting articles, leaving comments and so on. Once they hit 100 ePoints they can cash in their hoard in exchange for a pot luck UK DVD, and start earning all over again!

This is only the start for Best For Film and ePoints—film critics and aspiring journalists should keep an eye on the site, as there’ll be another groundbreaking announcement later in the summer.

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John Underwood
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