MoneyBlock Launches Proprietary Investment, Client Management Platform for Independent Brokers and RIAs

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Platform empowers reps and advisors with customized tools for easy client management and quick order entry.

Most independent reps and advisors are reliant on a handful of broker-dealer solutions that thrust every independent into the same box and, ultimately, fail to evolve with what independents need to efficiently manage their practice.

MoneyBlock, an online broker-dealer serving independent reps and advisors, introduces a proprietary platform that offers advisors and clients access to comprehensive online account management tools, identical real-time portfolio data, and easy order entry capabilities. With an interface and customized tools conceived by reps and advisors, MoneyBlock’s platform also caters to an increasing number of investment professionals seeking the ability to execute simple and complex options strategies in both qualified and non-qualified accounts.

“Most independents are reliant on a handful of broker-dealer solutions that thrust every independent rep or advisor into the same box and, ultimately, fail to evolve with what independents need to efficiently manage their practice,” said Steve Hoffman, CEO of MoneyBlock. “We’re continually improving our proprietary platform to reduce the time spent on daily tasks, even for those using complex investment strategies.”

For instance, Hoffman notes, many broker-dealers require their independents to use a client administration portal which is often different from what their clients use, and in some instances does not display synchronized portfolio information. “This disconnect adds unnecessary support cost and client stress, and wastes valuable time that can be better spent building relationships and new business.” MoneyBlock’s client and client administration portals are fully integrated so the rep and client always access the same interface and the same real-time portfolio data.

For reps, hybrid advisors, and independent RIAs, MoneyBlock’s platform is an invaluable tool that also includes:

Online Real-time Access: MoneyBlock’s online platform allows reps and advisors to run virtually their entire practice online – at anytime, from anywhere. Available functionality includes online account opening, review and approval, client notes, portfolio management, trading tools, easy-to-use order entry screens (for both simple and complex orders), and research.

Unparalleled Options Capabilities: MoneyBlock’s platform allows independent reps and advisors to trade up to four option legs in one order in qualified and non-qualified accounts, saving clients commission charges. MoneyBlock also provides pre- and post-trade analytics to view potential profit and loss graphs, as well as real-time buying power.

Side-by-Side with Self-Directed Trading: The MoneyBlock platform gives independent reps and advisors the ability to set up and service self-directed accounts for their clients. This capability provides more transparency to a client’s overall investment portfolio, as well as access to a larger percentage of the client’s assets.

Simple, Low-Cost Structure with No Hidden Fees: MoneyBlock’s simplified pricing model includes low ticket charges, which applies to all transactions: online or phone, simple or advanced, and even includes multi-leg options, which reduces the cost of doing business. Without all of the miscellaneous expenses that are typically charged by other broker-dealers, MoneyBlock reps and advisors can remain highly competitive in a cost-conscious environment.

MoneyBlock does not offer proprietary products, and its flat corporate structure provides independent reps and advisors with direct access to the company’s executives.

“Being readily accessible to our community of reps and advisors allows MoneyBlock to use their valuable feedback to prioritize and add the tools and features that they need to manage their day-to-day business in a cost-effective and efficient manner,” added Gary Martino, MoneyBlock’s Vice President of Business Development. “Having a proprietary system is the only way that we can readily convert that valuable insight into a competitive advantage that our reps and advisors can use to further enhance their practice.”

For more information about MoneyBlock, please visit

About MoneyBlock
MoneyBlock is an online broker-dealer built by and for independent reps and advisors. Through proprietary brokerage technology and pro-active support services, MoneyBlock is dedicated to helping full-service brokers, investment advisors and independent RIAs efficiently manage their financial practice, and provide them with the flexibility to choose the products and services best-suited for their clients’ needs. AOS, Inc. dba MoneyBlock. Member FINRA, SIPC and NFA. A Registered Investment Advisor. Web: Phone: 1-800-591-8243. Email: recruiting(at)moneyblock(dot)com.

Options involve substantial risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options prior to investing in options. Evaluate any strategy prior to use to understand risk and suitability.

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