(PRWEB) May 14, 2013
A new survey of 1,000 parents regarding the way they plan family vacations sheds light on who makes family vacation decisions and how families plan their trips. The MiniTime Family Vacation Planning Survey 2013, which was conducted by MiniTime.com, a new family travel website that provides parents with travel recommendations based on the ages of their kids, asked 1,000 parents in the MiniTime community about their vacation-planning habits. The results indicate that families plan vacations carefully and greatly value input from other parents.
“Families invest more than money in their vacation plans. They also invest a whole lot of time and energy,” said Suzanne Rowan Kelleher, managing editor of MiniTime.com. According to the MiniTime Family Vacation Planning Survey 2013, more than half (54 percent) of families spend more than nine hours planning a vacation, and two out of three will consult more than five online resources during the planning process.
“We also learned that in nine out of 10 families, Mom is the key decision-maker when it comes to vacation planning,” said Kelleher. “She is definitely influenced by recommendations from other families—especially those with kids in a similar age group.” According to the survey, 88 percent of parents trust recommendations from other parents with kids the same ages as their own kids. “As parents, we’re all looking for age-appropriate recommendations. That’s one of the many advantages that MiniTime.com offers over other travel-planning websites,” said Kelleher.
Key insights from the survey include:
When asked “Who is in charge of planning vacations?” they responded:
- 60% -- Always or usually Mom
- 30% -- Mom and Dad together
- 10% -- Always or usually Dad
- For 90% of families, Mom is the chief vacation planner.
When asked, “How far in advance do you typically begin planning?” they responded:
- 20% -- 3 months or less
- 41% -- 3 to 6 months
- 24% -- 6 to 9 months
- 11% -- 9 to 12 months
- 5% -- A year or more
- 4 out of 10 families start planning 3 to 6 months ahead.
When asked, “How many trips will your family take this year?” they responded:
- 94% -- One or more getaways of at least 2 nights
- 84% -- One or more vacations of at least 5 nights
- 78% -- Two or more getaways of at least 2 nights
- 37% -- Two or more vacations of at least 5 nights
- A typical family will take one longer trip and multiple short trips.
When asked, “How will you travel?” they responded:
- 88% -- One or more short car trips (6 hours or less)
- 58% -- One or more long car trips (6+ hours)
- 64% -- At lease one plane trip
- 24% -- Two or more plane trips
- Families drive when possible and fly when necessary.
When asked “How long does it take to plan a vacation?” they responded:
- 66% -- Consult 5+ online resources
- 29% -- Consult 9+ online resources
- Nearly 1 in 3 parents consult 9+ online resources
- 74% -- Spend 6+ hours
- 54% -- Spend 9+ hours
- 63% would like to save time by researching and booking on the same website.
When asked “Where do you find reliable travel input?” they responded:
- 88% -- Trust recommendations from parents with kids the same ages as mine
- 65% -- Trust sites offering comparative pricing from multiple online travel agents
MiniTime.com is the first and only family travel site to provide parents with recommendations based on the ages of their kids. Only MiniTime combines editorial curation, algorithmic recommendations, an enthusiast community of parents and powerful user tools to help parents plan, book and share their family travel experiences. MiniTime is a privately held company and is headquartered in Los Angeles, CA. For more information on MiniTime, visit http://www.minitime.com.
Contact: Mary Ann Bohrer