CTR’s Tax Professionals Use New Ad Campaigns To Reach Wider Range Of Clients

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Tax company CTR’s marketing department is working with IRS debt relief team to develop a new ad campaign that will broaden the scope of its client base.

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The internet is one of the best marketing tools ever created, and CTR is relying on web advertising to share its services with the public.

With the current state of technology, potential clients can find out about a company’s services in several ways. The tax experts at CTR have launched a new marketing campaign that will reach out to a whole new client base to offer them back tax help and other services. This new initiative covers several types of media and appeals to multiple demographics. It highlights the key programs that CTR provides to taxpayers as well as some of the special offers that are running right now.

The internet is one of the best marketing tools ever created, and CTR is relying on web advertising to share its services with the public. With embedded links to its own webpages on other sites, freshly created blog content and advertisements on search engines, the company expects thousands of people a day to come across local ads for its helpful tax-related services. Anyone performing searches for a taxation attorney in their home town will be able to discover CTR’s various programs like audit defense, tax debt relief and penalty abatement.

The media portion of CTR’s new advertising campaigns consists of radio spots, tv commercials, magazine and newspaper ads and reserved space on popular local websites. A tax lawyer IRS expert in California will measure the success of these various campaigns through surveys given to clients that found out of about the company through one of these media. If they have heard about promotions such as free consultations, a tax professional will ask their client where they found the ad and how effective it was in bringing them to one of CTR’s offices for help with tax issues.

“While we may be able to find some clients on our own, we don’t know everyone that has questions about an income tax problem, IRS debt or other tax related issues. That’s why we’ve launched our biggest marketing project ever. Our tax specialists are committed to providing the best service available and we want to reach as wide an audience as possible with that message,” stated a CTR spokesperson involved with development of the new advertising content.

CTR offers tax debt resolution and tax services for individuals and businesses across the United States. The company uses a three step program to create personalized strategies to help taxpayers settle their IRS debt. The company offers many services, including: state and federal tax debt resolution, IRS audit defense, tax preparation and bookkeeping.

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Henry Johnson
CTR
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