Learn how to leverage customer data from multiple marketing channels to optimize real-time marketing decisions and campaigns in order to move beyond the traditional ad campaign.
San Mateo, California (PRWEB) May 13, 2013
Customer experience leader Causata today reminds marketers and their digital agencies that registration for its free webinar featuring Forrester Research, Inc. Principal Analyst Rob Brosnan ends at midnight eastern. The live one-hour webinar on May 14, 2013 is titled 1:1 Marketing Made Easy with Big Data. It will outline best practices for leveraging customer data from multiple marketing channels to optimize real-time marketing decisions and campaigns in order to move beyond the traditional ad campaign.
Sign-up for free by midnight eastern at the Causata webinar registration page: http://causata.com/content/1-1-marketing-made-easy-big-data.
During the webinar, customer interaction expert and Forrester Research Senior Analyst Rob Brosnan and technology veteran and Causata VP Marketing Brian Stone will present and demonstrate solutions for marketers to create micro-segments to personalize their offers, content and ads across digital and traditional channels.
Webinar participants will learn:
∗ A common framework for moving beyond traditional advertising and direct marketing campaigns to optimize interactions with customers across email, web and digital ads
∗ Case studies for how real-world marketers at leading brands are creating meaningful customer experiences through data without requiring a team of data scientists
∗ A software demo of Causata’s Enterprise-class first-party Customer Data Platform, which brings together customer data across multiple online and offline sources to create customer identities and personalized offers, ads and content in ‘web-time’
For more information on the Causata webinar featuring Forrester Research, please visit http://causata.com/content/1-1-marketing-made-easy-big-data. Registration closes at midnight eastern on May 13, 2013.
Causata, Inc. is a leading provider of Customer Experience Management (CXM) software. Built on an HBase big data architecture, our predictive analytics and real-time omni-channel offer management applications enable B2C companies to create meaningful customer experiences through data. Our industry-specific applications help companies increase cross-selling and customer acquisition while reducing churn. Founded in 2009 and funded by Accel Partners, Causata’s headquarters are in San Mateo, California with a development office in London, England.