Mountain View, CA (PRWEB) May 14, 2013
Many Franchisors perform search based, pay per click (PPC) advertising for their franchisees. In order to optimize ad spend, Franchisors direct PPC traffic to online Metro Pages that have multiple franchisees listed on the page. By using AvidTrak-Metro a Franchisor can now determine which search keywords work best in creating leads for their franchisees.
Franchisees who pay advertising dollars to their Franchisor demand greater transparency and accountability from their franchisor in knowing how their advertisement money is being spent. This is true particularly in franchise businesses which are categorized as service-based businesses where new revenues are derived primarily by phone leads. To comply with the demands of a franchisee a franchisor has had to struggle with validating the effectiveness of their advertising programs due to limitations of existing call tracking platforms which treat all sources of leads equally.
By deploying AvidTrak-Metro Call Tracking a Franchisor's Search Engine Marketing (SEM) Strategist may now substantiate to her respective franchisee-client not only how many monthly phone leads she has generated for her client by each channel, but also validate to her boss which PPC keywords have worked best for each metropolitan business region.
“We believe that AvidTrak-Metro Call Tracking Platform should be used by all PPC Campaign Managers who utilize the tactic of a single landing page which manifests the name, location address and phone numbers of multiple franchisees. By using dynamic phone number insertion, the call tracking platform informs the PPC Strategists which of her keywords are creating phone leads for her franchisees. The SEM-Strategist may then share this valuable data with her franchisees if she chooses,” said Amin Haq, VP Platform Sales, AvidTrak.
Search keyword level call tracking is being increasingly used by PPC campaign managers who need to know which of their search keywords work in creating phone leads. In instances where geographical-targeted search campaigns garner minimal traffic (due to small ad budgets) at an individual franchisee level, it makes sense for a campaign manager to pool her franchisees’ ad budgets together so as to remain competitive in the maximum bids she places on her targeted keyword. However, when the same visitor is shown phone numbers of multiple franchisees on the same landing page, the task of determining which channel and which search keyword led to a phone call to a respective franchisee becomes a complex task.
AvidTrak solves this problem of call tracking by allowing a PPC Campaign Manager to use multiple local area code call tracking phone numbers for each Franchisee. Each visitor who arrives onto a particular Metro-Page gets to view a unique phone number specifically assigned to each Franchisee that appears on the Metro-Page. By parsing the visitor’s URL the call tracking platform is able to gather and store information on the referral source/channel, search keyword and raw search query. After a phone call is made, the respective call attribution to the keyword and channel that resulted in the call is published within the platform’s User Interface.
With more than 2,000 businesses using its call tracking platform, AvidTrak has consistently helped advertising professionals engaged in direct response and search marketing track and validate their ad spend. The company offers a no-obligation, free trial of all its products which does not require a credit card at sign-up.
To learn more about Franchise Call Tracking visit http://avidtrak.com/Metro_Call_Tracking.html
Launched in 2009, AvidTrak has rapidly grown its client base and product offering to include an advanced white labeled Agency Level Call Tracking solution in addition to dynamic and static phone number call tracking. From small businesses which use a single call tracking number to large enterprises which uses thousands of numbers, AvidTrak offers a diversified line of call tracking solutions to meet the budgets of most businesses which need to improve the performance of their ad campaigns.