Fort Worth, Texas (PRWEB) May 11, 2013
Following the recent addition of SportsStar Inc. to the CBR Sales and Marketing team comes the announcement Championship Bull Riding (CBR) has added two new team members to their growing roster. Michael A Dixon and Ben Cambra join the Strategic Partnerships Team effective immediately.
Mr. Dixon comes from a familiar western lifestyle background. He previously led the National High School Rodeo Association as their CEO. His focus will be tactical planning and management for CBR partnerships. His strengths in brand management and partnership implementation lend to a strong unit within the marketing sales team.
Mr. Cambra brings his many years of experience in sports marketing, most notably his tenure working with Winnercomm a division of ESPN which handled Horse Racing, to the table. He is hugely responsible for the growth of the NTRA, the “league” of professional horse racing. Of the many attributes he brings with him to the CBR, some of which are his expertise in contract negotiations, sponsorship activation within a national televised show and his vast knowledge of partnerships fulfillment, his robust knowledge of business development will enhance the goals of this newly formed team.
“This is a new era in CBR, “stated Benny Cude, CEO. “We have a world class production and a solid television deal. I’m proud of this Strategic Partnerships Team we have built and I know they will be the ones to drive this vehicle into the future and open up a realm of opportunity.”