Online Vintage Shop BackInStyle.com Announces New "Shop By Era" Feature

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With each vintage fashion era becoming progressively better represented in pop culture, BackInStyle.com rolls out a feature to make it even easier to complete your period perfect look.

"The Great Gatsby" and "Downton Abbey" are influencing fashion trends today. Next month, what decade will draw the limelight? The eighties? The seventies? The nineties?

To answer the demand for classic, iconic pieces that define a period, BackInStyle.com has incorporated a 'Shop By Era' feature into the site so people can get a better sense of what is period appropriate. Nearly every modern fashion era is represented, from the 1920s up to today. Shopping in this manner provides the customer with more information, and allows them to put together a look by mixing and matching periods. This feature makes it especially easy for people new to vintage as they can take a basic piece and work it into their wardrobe in multiple ways.

Shopping online for vintage clothing is entering a new era, according BackInStyle.com owner Sheffield MacIntyre. "Every day we get more and more inquiries about vintage dresses, vintage handbags, and accessories. Lately, everyone is looking for 1920s inspired looks, and they all have a Great Gatsby party to attend." The aforementioned film, premiering last week, and the hugely popular "Downton Abbey" series have spurred interest in this bygone era where fashion was a glamorous part of life.

Before them, the success of AMC's "Mad Men" meant everyone wanted a smart sixties suit with skinny tie, or a colorful printed silk dress. Celebrity fashion has even brought the eighties back en vogue, especially for prom dresses.

Founded in 2000 out of her very own closet in Miami, Sheffield MacIntyre has sold vintage pieces to friends, socialites, even celebrities like Julia Roberts, Barbara Becker, and Gabrielle Union. Specializing in Emilio Pucci and other prints from the sixties, but carrying everything from the 1920's to today's latest fashions, Sheffield attempts to incorporate a touch of classic vintage into every woman's wardrobe. Almost every outfit can be made more interesting and unique with a little additional effort by adding a vintage item to it. "With so much unsold or unwanted clothing ending up in landfills today, I think it is much greener to take the best of the past and put it to use today."

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Steven Bessellieu
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