Kennebunk, Maine (PRWEB) May 11, 2013
Many home remodelers scramble for business during the warmer parts of the year as it is the most convenient and logical time for homeowners to have work done on and around their houses. With the economy starting to turn around, businesses around the country are vying for business that has been scarce for the past few years. Effective, efficient local marketing online can make all the difference between maintaining a status quo or scrounging through yet another year and breaking through to a new level of success.
Consumers have become a highly mobile, diverse, demanding, and educated group these days. Studies show that more than half of U.S. consumers rely on their mobile enabled smartphones on a daily basis. More than half of the mobile phone users in the U.S. use their smartphones to search and a majority of these searches are for local businesses.
Being at the leading edge of technology helps businesses take advantage and position themselves in any given arena. Where smart phones took a decade to reach 40 million users in the US, tablets have reached that point in less than two years. This means that the digital revolution is here and that marketing local businesses is going to require adaptation to new technologies, technologies that are both mobile and user friendly.
Consumers today require accuracy over breadth of information. People want something that is easy, accurate, and that gives them the information that they need to start. So, what does this mean for the home remodeler trying to reach a wider audience?
Be being prepared to deliver mobile, digital marketing, the home remodeler is going to be able to reach more people where they are most comfortable. By taking simple steps, like being sure to numerous positive online reviews, the word of mouth advertising is some of the most powerful. Home remodeling companies also want to be sure they are working toward free Google places citations.
There are a number of things that can be done to advertising a local business online. Home remodelers are in a competitive field and every marketing dollar counts. Online marketing is highly cost effective, if done properly, with a much higher return on investment than other forms of advertising.
My Local Leads has been helping businesses grow for the past several years. They have done this by leveraging the growing reach, flexibility, and power of the internet. By focusing on action keywords and not just generic key phrases, mashing traditional marketing with modern technologies, and staying ahead of the competition, the benefits the Maine marketing firm provides to their clients are superb.
Home remodelers work long days where learning a new trade totally unrelated to what they already know is difficult if not impossible. Bringing in a teach of online marketing specialists who can help get sites listed, improve Google ranking, and walk them through the myriad of options when it comes to internet advertising for local businesses is the right way to go.
This summer, My Local Leads is launching a number of new programs to help get home remodelers and other local businesses a highly customized marketing plan that will net them more customers within budget. These include highly specialized services like video marketing, Google+ Local set up and management, content creation, affordable Wordpress website design, and more.