Finding Local Online Marketing that Works for Plumbers this Summer

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Advertising for plumbing contractors has changed a lot over the past few years and My Local Leads has the knowledge and experience to help these local businesses market themselves and come out on top in this highly competitive field.

Local business marketing is a lot different today than what it was just a few short years ago. Today, approximately 85 percent of consumers perform local searches for business located in their area. Meanwhile, more than 60 percent of small businesses do not have a website and 25 percent of those that do have a website do not show up in search results. Furthermore, of those local business with a website, approximately 60 percent do not list their phone number on their home page and 75 percent do not list an email address. These statistics can be devastating when trying to bring in leads for plumbers, especially for companies that are competing against those that have set up their online presence properly.

My Local Leads is a Maine based firm specializing in local business marketing online. They understand the technologies and techniques being used to get businesses found these days. They partner with their clients, allowing local business owners to run their business and handling the various aspects on online marketing, keeping everything as efficient and effective as possible. Small business owners need to be able to focus on running and growing their business. If those same small business owners are required to start learning about local search engine optimization, Wordpress website design and development, social media marketing, or other parts of marketing local businesses online, the owner’s core business will inevitably suffer. However, by teaming with a firm like My Local Leads, the nuances of online marketing can be used to the company’s benefit without infringing upon other business operations.

For one trying to market a local plumbing company online, Google is very important. Research shows that about 9 out of 10 consumers start their search online at Google.com. Three out of four searches never bother scrolling past the first page of Google search results. Even those websites that find themselves in the number one spot on Google can achieve an additional 50 percent of clicks by making use of paid advertising on Google.

There is a lot to try and understand when marketing a local business online. Setting up a free Google map listing for a local business is not too difficult, however, being sure that it is set up to maximize exposure takes a bit of skill. Managing the Google+ Local account to deal with the plumber’s online reputation management requires frequent if not constant activity. Knowing the difference between informative keywords and action keywords is also very important for anyone trying to market their business online.

This year, My Local Leads is unveiling new projects that offer highly specialized services to local businesses. Each of these is a discipline within themselves, although they all work together to make sure that local businesses get the most mileage out of their advertising dollar online. Rich video and quality content can make all the difference when striving to reach and / or maintain a number one spot on the search engines. Having a Google + Local profile that accurately depicts a business and draws clients in can be tied into overall online reputation management and social media marketing. This summer, plumbers and other local contractors will be achieving continued results with My Local Leads. These new packages and offerings will make it much easier for local businesses to take control of their online marketing budget without having to understand all the little details that go into an online marketing campaign.

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Chris Moreno

Cameron Corniuk
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