Thinking Phone Networks Launches Market-Leading Cloud UC Solutions in EMEA

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Experienced Telecommunications Executive Ronald Rubens to Lead Growth Efforts for Company, a Recognized Gartner Magic Quadrant “Leader”.

Thinking Phone Networks, the smart choice in unified communications as a service (UCaaS), today announced its launch into the Europe, Middle East, and Africa (EMEA) region and the opening of new regional headquarters in Amsterdam. In addition, the company announced the appointment of Ronald Rubens as vice president of the region. Thinking Phone Networks is expanding into the EMEA region to meet global customer demand and to capitalize on the increasing desire for cloud communications services in the EMEA region.

Recognized as a Gartner, Inc. North America UCaaS Magic Quadrant “Leader,”* Thinking Phone Networks offers enterprise-class UC capabilities plus robust analytics that enhance collaboration, streamline business processes, and lower costs. The company’s ThinkingSuite software platform is a complete cloud communications solution with applications spanning IP voice, mobility, video, analytics, presence, messaging, contact center, and conferencing. With ThinkingSuite, enterprise businesses enjoy significant upfront capital and ongoing operational cost savings over legacy premises hardware such as traditional PBX systems.

“I am excited to launch the most innovative cloud-based UC services in the industry to a wide range of customers in Europe,” noted Rubens. “Thinking Phone Networks offers revolutionary analytics-driven software applications via a global delivery model that includes integrated back-office tools to speed service deployment. We believe this award-winning solution will be very well received by EMEA business partners.”

“Increasingly, distributed organizations expect richer communications and collaborative functions so information and ideas can be shared, and decisions made, more quickly, and organizations can be more agile,” according to ‘Gartner Forecast: Enterprise Unified Communications, Steve Cramoysan, September 21, 2012.’ “Enterprises, organizations and users are attracted by the potential of UC to deliver productivity benefits at a user level. They see the possibility of achieving business benefits at a team or enterprisewide level by offering better customer support and reducing latency in business processes.”

“Global demand for cloud communications services is increasing, particularly in the EMEA region,” said Steve Kokinos, President and CEO of Thinking Phone Networks. “We are pleased to have Ronald join our global team. He brings an extensive record building strong sales and marketing organizations in the region and has an intimate understanding of the key drivers of cloud communications growth, including the increasingly mobile and distributed ways of work as well as the desire to lower communications overhead and costs.”

Ronald Rubens brings more than 23 years of experience in the enterprise communications and cloud industry, with a diverse background that includes senior management positions in sales, marketing, strategy, and product management. Prior to joining Thinking Phone Networks, Rubens held executive positions with Avaya, CosmoCom, and NEC.

The new European headquarters will coordinate the company’s sales, marketing, and operations activities in the EMEA region. As of June 1st, 2013, the offices will be located at:

Thinking Phone Networks B.V.
Barbara Strozzilaan 101
1083 HN Amsterdam
The Netherlands
Telephone: +3120 8908256

*Gartner, Magic Quadrant for Unified Communications as a Service, North America, Daniel O’Connell, Bern Elliot, November 19, 2012.

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Thinking Phone Networks
Thinking Phone Networks assists enterprises, channel partners, service providers, and PBX vendors in deploying differentiated cloud UC services quickly, easily, and cost effectively. Our award-winning ThinkingSuite solution combines powerful analytics-driven communications services, application integration, and turnkey back office operational functionality on an open architected platform to drive significant cost savings and business process improvements. For more information, please visit us at

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