TablePadsCustom.com, the leading manufacturer of leatherette protective table pads, released a new video commercial on their website homepage yesterday. The 65 second ad spot is titled “Life of a Table” and details the natural wear.
New York, New York (PRWEB) May 17, 2013
TablePadsCustom.com, the leading manufacturer of leatherette protective table pads, released a new video commercial on their website homepage yesterday. The 65-second ad spot is titled “Life of a Table” and details the natural wear and tear process furniture goes through without the protection of a table pad.
Produced by TablePadsCustom.com’s in-house ad agency, the video features images from the company’s product portfolio of dining room table pads, kitchen table pads, buffet server table pads and end table pads. It conveys the importance of using furniture as a means to bring together families in the home, specifically at dinnertime and holidays. The commercial targets those in market for table top protection as well as existing customers looking to buy their second and third tablepads.
The newly launched commercial is featured as an educational piece, to educate homeowners, office owners and designers on the risks of damage that home and office furnishings endure on a day to day basis. The video is part of the company’s larger strategy to connect with existing customers and new customers on how best to preserve their furniture piece investments. In addition to this video, the company will be a launching a series of articles written by designers that educate owners of antiques on how best to protect their table pieces for the long term. The articles will be sent as newsletters to the company’s client repertoire of antique shop owners, antique collectors and art colleges. Some of the series will be available to the public via TablePadsCustom.com.
This is not the first commercial released by TablePadsCustom.com – last fall, they launched and distributed their “Magnificence of Magnalock™” commercial which focused on communicating the benefits of magnets built into tablepads. Magnalock™ is the company’s patented magnetic locking system which allows two tablepads to lock safely and securely together without any slipping or splitting. After the video aired on TablePadsCustom.com, the company saw a 15% increase in sales from customers who were in market for non-slip table pad protection products. TablePadsCustom.com expects to see a similar percentage increase after the release of their “Life of a Table” commercial as well.
In addition to commercials, the company’s advertising strategy includes online videos, online search ads as well as social media and word of mouth. Customers give reviews of their TablePadCustom table pads on social media sites which in turn drives increased traffic to TablePadsCustom.com, where the company then offers a LiveChat to speak directly with visitors in real time to assist them with their orders. The latest spring commercial release is a key component of their LiveChat feature, as customer service representatives can now point potential customers to the video to educate them on table pads.
The company plans to release its next commercial this coming Fall, where it will focus on Thanksgiving holiday and Christmas holiday products. To learn more about TablePadsCustom.com and their table protection solutions, visit TablePadsCustom.com or call 1-800-379-PADS.