“Having worked in IT Sales for many years I felt it was time to branch out and reshape how traditional lead generation & B2B Marketing is approached,” said Jesse Westgate, Director of West5 Consulting.
Brentford, West London (PRWEB UK) 14 May 2013
“Having worked in IT Sales for many years, I felt it was time to branch out and reshape how traditional lead generation & B2B Marketing is approached,” said Jesse Westgate, Director of West5 Consulting. “After 18 years working for a range of companies and running sales teams, it struck me that there had to be a way of bringing marketing closer to the lead generation strategy if we were to achieve optimum results.”
Although there are many marketing agencies operating in this space, lead generation continues to be one of the most challenging problems for business-to-business companies. According to a survey by trade publication, BtoB Magazine, 60 percent of respondents said that generating more leads will be their biggest problem in 2013. West5 are unique as they combine business & marketing intelligence with their own inside knowledge and experience to get results that exceed those achieved via traditional methods.
“West5 are pioneering new techniques that enhance the integration of sales & marketing. We use market research specific to the client’s individual requirements to build highly relevant bespoke demand generation programmes which provide solid, sustainable business growth.” Westgate continued: “We have over 30 years of combined experience and a lot of energy to give to our clients.”
West5 opened for Business in October 2012 and have quickly taken on a range of clients within the IT sector making an immediate impact with impressive results for their customers. Parago Software is just one of West5’s clients for whom these new techniques are working. Tim Roots, MD of Parago commented: "In the short space of time that West5 have been working with us we have seen immediate results, they bring with them a deep understanding of the IT sector and their marketing methods have brought tangible results”
“Going forward we plan to build our business in a methodical way making sure we maintain our “boutique” status which gives great personal attention to our customers, because that ultimately is the difference,” Westgate said.