Belvedere Vodka ‘Walks its Way’ into Cannes with Reverend Run from RUN D.M.C.

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Belvedere Vodka, the world’s ‘first super-premium vodka’ is returning to Cannes, France for the sixth year, and to mark the occasion some of the world’s biggest names in music, film and entertainment will attend the event on the French Riviera.

Reverend Run from RUN D.M.C. is set to entertain the audience with a memorable performance with Belvedere Vodka.

Legendary hip hop icon Reverend Run from RUN D.M.C. will be performing at the VIP ROOM nightclub to celebrate the world’s ‘first super-premium vodka’s return in Cannes, France for the sixth year.

The world’s most renowned names in film, music and entertainment will descend on the French Riviera to watch the ‘King of Rock’ rapper perform some of his greatest hits in honour of Belvedere Vodka, alongside DJ extraordinaire DJ Ruckus.

Following in the footsteps of music icons Cyndi Lauper, Debbie Harry, Grace Jones and Duran Duran, Reverend Run from RUN D.M.C. is set to entertain the audience with a memorable performance with Belvedere Vodka.

Belvedere Vodka advertisement campaigns in the past also included R&B star Usher who partnered with the luxury vodka brand for a social-cause campaign to fight HIV/AIDS in Africa. The partnership was run through a program called (PRODUCT)Red, donating up to 50% of profits to six African countries.

Belvedere Vodka was first introduced to North America in 1996 and it was the first vodka to create a new standard for excellence and is credited with creating the luxury vodka segment. Made entirely from Dankowskie Gold rye and blended with water from its own pristine source, Belvedere Vodka’s taste profile is distinctively soft with a subtle sweetness and naturally smooth, clean finish. Belvedere is 100 percent natural and free from additives or artificial flavourings, and is recognized as the vodka of choice premier events worldwide. Belvedere is owned by multinational luxury goods conglomerate LVMH, headquartered in Paris.

For more information on the Cannes event or any other Belvedere Vodka commercial activity, please contact Akbar Hamid (akbar(at)thisismission(dot)com) Office: 1 212 219 2787 Cell: 1 646 334 5489

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