Green Apple Flooring Enjoying A Successful Facebook Campaign

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The flooring supplier is pleased to report it is reaping the benefits from updating and managing its Facebook page on a regular basis.

"We rarely use our Facebook account to promote our own collections." - Stephen MacVicar, Managing Director at Green Apple Flooring

Boasting a fiercely loyal fan-base of followers, Green Apple regularly uses the social network to interact with peers and customers. The company has reported that Facebook is referring a record amount of traffic to its main website, and the company’s exposure is only set to grow as the company continues to evolve its social media strategy for 2013.

Green Apple has always focused heavily on promoting its brand through Facebook, a social network which is renowned for its marketing power all over the world. However, as Managing Director Stephen MacVicar explains, simply using the platform to promote his own company’s products and services is not a tactic that will win over fans in the long term.

“Customers don’t want to be faced with shameless advertising every time they log in to check their news feed, which is why we rarely use our Facebook account to promote our own collections,” he says.

“We wanted to focus on providing our followers with up-to-date news that’s been collected from various reputable sources across the web. For example, our in-house social media team is more interested in posting about environmental issues that affect the timber industry, such as the on-going developments in the prevention of illegal logging. We also feel it’s important to publicise the latest statistics from respected organisations like the FSC so that those involved in the industry can follow trends without sifting through long-winded reports on various different websites.”

It’s not all facts and figures, though; staff are also keen to keep the Page fairly light-hearted by sharing fun facts and interesting ‘On This Day’-style posts. Examples of glamorous flooring installations from around the globe are also uploaded from time to time. Those interested in taking a look at Green Apple’s eclectic timeline for themselves are encouraged to ‘Like’ the Facebook page by following the link on the company’s website.

Green Apple Flooring supplies an extensive range of solid wood, engineered and laminated flooring to the UK. The company is proud to stock flooring and maintenance products from some of the best-known flooring brands in Europe, including Quickstep and Elka, at extremely competitive prices. Visit the company’s website for more information or call 0800 002 9525 to speak to a member of staff directly.

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