Direct Capital Brings New Financing Technology To Choice Hotels Franchisees

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Direct Capital will bring exciting new lending technology to bear for Choice Hotels.

Direct Capital lending

Direct Capital

"We're excited to unveil this game-changing technology for franchisees this week." — Matthew Goyette

Direct Capital is bringing cutting-edge technology to a partnership with Choice Hotels, making it easier and faster than ever for franchisees to obtain needed financing.

The company, a leading national provider of franchise financing, will unveil a brand new way to access capital for Choice Hotels franchisees at the Choice Annual Conference in Los Angeles, California, from May 14-16. This new online platform is part of Direct Capital’s strong commitment to the franchise space, which also includes more than $300 million in financing for 2013.    

“We know that Choice Hotels franchisees have major capital needs in 2013 and beyond. We’re attacking that problem with a combination of a strong commitment of dollars and constantly improving finance solutions,” said Matthew Goyette, Vice President for Business Development at Direct Capital. “We’re excited to unveil this game-changing technology for franchisees this week.”

Direct Capital, a qualified Choice Hotels vendor for several years, is dedicated to the growth of franchisees and the successful completion of their major projects. With a strong commitment to the franchise space and a new online platform that makes it easy and quick to obtain financing, Direct Capital is able to make real-time approvals of up to $200,000. That makes life easier for Choice Hotels franchisees like Mahendrakumar (Mac) Patel.

“Working with Direct Capital was a great experience. I will definitely be working with them again for my next project,” said Patel.

To learn more about Direct Capital’s franchise financing programs, visit this link.

About Direct Capital
Established in 1993, Direct Capital ( is a financial technology company that delivers financial solutions for small & medium sized businesses, franchisors, and equipment and technology sellers. The company is headquartered in Portsmouth, N.H. and operates offices in New York, California, and Georgia. You can follow Direct Capital on Twitter at or subscribe to its PointBlank blog at

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Dave Choate
Direct Capital Corporation
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