Trajectory's Healthcare Marketing Campaign For Reading Health System Brand Launch Wins Gold at 2013 Aster Awards

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The Branding and Marketing Agency's Work Wins Top Honors at National Competition Recognizing Excellence in Healthcare Marketing and Advertising.

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This effort will continue to energize our entire organization and patients as we continue to advance the health and wellness of our community.

National branding and marketing agency Trajectory was honored with a gold medal at the 2013 Aster Awards for its “Brand Champions” campaign – celebrating the benefits to communities of the rebranding of The Reading Hospital to Reading Health System. The campaign is also featured in the latest edition of Marketing Healthcare Today Magazine.

The healthcare marketing campaign includes television, print advertising, out-of-home (billboard and mall), online rich media, cinema advertising, and radio sponsorships – using a call-to-action and QR codes that drive audiences to a custom, mobile responsive microsite developed exclusively for the re-branding. The external campaign was preceded by a system-wide internal launch also orchestrated and implemented by a combined Trajectory/Reading Health System team.

Ann Valuch, Director of Marketing at Reading Health System, states, "We are so excited to receive this top award. The evolution to Reading Health System marks an important milestone in our 146 year history and this honor will continue to energize our entire organization and patients as we continue to advance the health and wellness of our community,” adds Randi Brody, Trajectory EVP and Partner. “We're so honored to share this prestigious award with Reading Health System. This healthcare marketing campaign really showcases this outstanding health system’s dedication to the communities they serve, ensuring patients thrive now and into the future.”

About Reading Health System

Reading Health System is a not-for-profit regional health system serving Berks County, PA and the surrounding communities. It consists of Reading Hospital, Reading Health Rehabilitation Hospital, Reading Health Physician Network, Reading Health QuickCare, and The Reading Hospital SurgiCenter at Spring Ridge. Reading Health System is Berks County’s largest employer with over 7,300 team members and 1,000 physicians and providers across 63 locations –  committed to advancing the health and wellness of the communities it serves. Reading Health System works to maintain clinical excellence through 32,000 yearly admissions, over 3.7 million outpatient services, and nearly 34,000 surgical procedures. For more information, visit

About Trajectory

Trajectory is a NJ-based, nationally focused branding + marketing agency creating new energy for customers, brands and businesses. It does this by helping clients to see and think in new ways, perform better and ignite new growth. All Trajectory clients benefit from the firm's focus of working across sectors where they have strong experience and proven results: Healthcare, Health & Beauty and Leisure & Lifestyle. Representative clients include Arnold Palmer Enterprises, EMA, Kate Spade New York, Orlando Health, Pacific World's SensatioNail, Palomar (PaloVia Skin Renewing Laser), Reading Health System and Renal Ventures Management, LLC. Learn more about Trajectory by contacting Eric Brody, President at 973-292-1400x201 or email him at mailto:eb(at)trajectory4brands(dot)com.

About The Aster Awards

The Aster Awards Program is a national competition that recognizes healthcare marketing professionals for their work in advertising. Sponsored by Healthcare Marketing Report, it is the oldest and largest healthcare awards competition and one of the top ten of all advertising award competitions with nearly 4,000 entries judged by a panel of experts. For more information about the Aster Awards, visit

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Eric Brody
973-292-1400 201
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