Freeborders Launches Social Connector on’s AppExchange, the World’s Leading Business Apps Marketplace

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Social Enablement Services Offer Seamless Integration Between SAP, and Chatter

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"Leveraging the Salesforce Platform supports our mission to revolutionize how businesses make, understand and achieve true value from enterprise applications," said Paul Machle, CFO of Freeborders.

Freeborders Inc., a global provider of consulting, technology and outsourcing solutions, today announced that it has launched its Social Connector on’s AppExchange, empowering businesses to connect with customers, partners and employees in entirely new ways. Freeborders Social Connector offers a seamless integration between SAP systems, and Salesforce Chatter, allowing all of the data in a legacy SAP system to become instantly social.

Freeborders Social Connector is available on the’s AppExchange at

“Businesses are experiencing how social solutions can help them remain current and competitive,” said Leyla Seka, vice president AppExchange and Partner Operations, “Now via our Salesforce Platform, Freeborders is offering social enablement services that streamline and integrate business communications.”

The Freeborders Social Connector enables users to follow objects and events in Salesforce Chatter associated with transactions in SAP systems. The "perpetual follow" feature allows non-SAP users to automatically follow downstream events in SAP by following objects in Salesforce Chatter. Through real-time updates between SAP and Salesforce Chatter, users gain advanced visibility and insights into business process, projects and teams. It provides a mechanism for collaboration with co-workers around the event. As a result, users can better track opportunities, make better informed decisions and close deals through their entire life-cycle, in close collaboration with their colleagues.

Following an opportunity in Salesforce automatically sends a notification to the user when the corresponding sales order ships in SAP. For example, the Freeborders Social Connector notifies users to "follow" important events, such as when a delivery block is placed on a sales order. When these events happen, a notification is sent in Salesforce Chatter to any user following the event and a hold on the delivery can be clarified and removed quickly.

“We’re so pleased to be offering the Freeborders Social Connector via the AppExchange, the leading cloud app marketplace,” said Paul Machle, CFO of Freeborders. “Our customers can now design their business process to take advantage of social collaboration. Leveraging the Salesforce Platform also supports our mission to revolutionize how businesses make, understand and achieve true value from enterprise applications.”

About the AppExchange
The Salesforce AppExchange is the world’s leading business apps marketplace. With more tan 1,800 partner apps and 1.7 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce Platform is the world’s most trusted and comprehensive cloud platform for building social and mobile cloud apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Saleforce Platform can be easily distributed and marketed through’s AppExchange.

About Freeborders
Founded in 1999, Freeborders provides global IT consulting, technology and outsourcing services. The company pioneered a unique service model that offers the perfect blend of Eastern and Western business practices and access to broad knowledge of the US, European and Chinese markets. Freeborders’ solution accelerators help companies exploit the full potential of their IT investments. Headquartered in San Francisco, the company has offices in Denver, New York, London, Stockholm, Hong Kong, Kuala Lumpur, Guangzhou, Shenzhen, and Wu Xi. To learn more, visit You can also follow us on Twitter at @freebordersinc.

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Katja Schroeder
Freeborders, Inc.
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