I’m honored to be a member and serve as a juror alongside respected and accomplished interactive media experts for this most prestigious organization.
Dallas, TX (PRWEB) May 14, 2013
Bottle Rocket Founder and President Calvin Carter is now a member of the Academy of Television Arts & Sciences Interactive Media Peer Group to serve as a judge for the Primetime Emmy® Awards for Outstanding Creative Achievement in Interactive Media. Carter and Bottle Rocket have worked extensively with leading television and cable brands – including Showtime, NBC, Bravo and A&E – to create interactive mobile experiences that rapidly deliver premium TV Everywhere, Social TV and Companion Content.
“I’m honored to be a member and serve as a juror alongside respected and accomplished interactive media experts for this most prestigious organization,” said Carter, who founded Bottle Rocket in 2008. “The Interactive Media Awards and this year’s expansion of award categories reflect the fast-paced, industry-wide evolution in interactive programs that have a significant place in the overall television viewing experience.”
The Emmy® Awards recognize excellence within various areas of television and emerging media. The Academy’s Interactive Media Peer Group Executive Committee expanded the Primetime Emmy Awards Interactive Media category this year:
- A new Category Award for Outstanding Interactive Program was added that is a head-to-head competition among entries, resulting in a single, “must-give” award to the winner.
- The existing Juried Award for Outstanding Creative Achievement in Interactive Media was expanded to now include four areas of competition: Multiplatform Storytelling, Original Interactive Program, Social TV Experience and User Experience and Visual Design. Entries are evaluated by a jury panel of domain experts in each area of competition and are awarded an Emmy based on individual excellence, rather than a head-to-head competition.
Carter becomes the second Bottle Rocket executive to be granted Academy membership, joining Scott Maddux, general manager of Bottle Rocket’s AWE division. AWE offers the first mobile app platform created to enable content owners, advertisers and publishers to rapidly deliver premium TV Everywhere, Social TV and Companion Content experiences to their customers.
About Bottle Rocket:
Bottle Rocket (http://www.bottlerocketapps.com) is a full-service mobile solutions provider, focused on creating handcrafted apps for the world’s most discriminating brands. Since its founding in early 2008, Bottle Rocket Apps has developed more than 100 iPhone, iPad and Android apps for leading brands such as A&E Television, NPR, Starwood Hotels & Resorts, Food Network, Scholastic, ESPN, TBS, TNT, National Geographic, Discovery Channel, BET, SPIN Magazine, Bravo Television and American Express. The company’s apps have won numerous industry accolades including multiple Apple Hall of Fame awards, and frequently appear at the top of their categories on the App Store. The team of senior strategists, architects, developers and artists work their magic from the company’s offices in Dallas, Texas.