Fresh Coat Opens New Franchise Location in Franklin, TN

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John Hamilton, an experienced small business owner, has recently opened shop south of Nashville and puts a huge emphasis on customer service with his painting company.

Fresh Coat Owner John Hamilton

Fresh Coat Owner John Hamilton

Years of experience as a small business owner have prepared John Hamilton well for the launch Fresh Coat’s latest franchise in Tennessee, Fresh Coat of Franklin. As he promotes his company’s professional painting services throughout his community, he’s focusing on the critical essence of every business – customer service.

“It’s definitely all about customer service,” he noted. It’s early in the morning and Hamilton is already on the go, dropping in on a customer who’s recently had work done. He and his client walk through the freshly painted rooms, with Hamilton making sure the homeowner is satisfied.

“This is what’s it’s all about – I need to make sure the owner is ecstatic with our work. And now he may provide a referral.”

Bernard Brozek, President of Fresh Coat, said Hamilton discovered one of the most important principals behind the Fresh Coat system: provide high quality professional service so that you can build long-term relationships that lead to repeat business and solid referrals.

Hamilton has been running his own businesses since 2002, with a number of vacuum cleaner and appliance stores throughout the region. With an already strong background, Hamilton said he was looking to branch out into other opportunities in his local area when he learned about Fresh Coat from another franchise owner. He said he wasn’t looking to re-invent the wheel and the more he learned about Fresh Coat, the more he was impressed by it.

Brozek said the company’s business model does set it apart – most notably in that Fresh Coat employs its painters and doesn’t use subcontractors. Prior to opening, Hamilton utilized ads on Craigslist and word-of-mouth to track down and interview professional painters. All Fresh Coat painters undergo drug testing and background checks are fully bonded and insured.

“John, like our other owners, understands that the industry needs a new level of professionalism,” Brozek said. “Painting has suffered from a bad reputation because of fly-by-night operators. What we’ve found is that good painters want to work for a company that’s going to provide them with steady employment year-round. Clients benefit because quality painters do the work while owners handle the marketing and other business aspects of the company.”

With Fresh Coat, owners have a range of corporate offerings that support their clients and make the process smoother, including live answering 24/7, proprietary quoting software, available financing for qualified customers, automatic enrollment in a Touch-Up program for offices and businesses, as well as fund-raising opportunities for charities.

“We really try to accommodate our customers. All of our work comes with a warranty, customers pay when the job is completed, and we take credit cards,” Hamilton mentioned. As he builds his business, he stressed, customer service will remain his top priority. “We’re going to stay busy and work on always getting it right for every customer. We’ll get there on time and we’ll get the job done best.”

To learn more about Fresh Coat of Franklin or to schedule an on-site quote for residential or commercial projects in Nashville, Brentwood, Spring Hill Green Hills, Belleview, Frost Hill, Fairview, Oak Hill, Belle Meade or their surrounding Tennessee communities, call 615-600-4426 or visit http://www.freshcoatfranklin.com.

About Fresh Coat

Founded in 2004 in Cincinnati, Ohio, Fresh Coat provides painting services for residential, commercial and governmental customers in more than 100 major cities across the United States and Canada. Fresh Coat is part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran. For more information, call 866-708-9355 or visit http://www.freshcoatpaintersfranchise.com.

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Bernard Brozek
Fresh Coat
513-563-8339 511
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