Kansas City Advertising Veteran Launches SJ Insights

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Firm will focus on market intelligence, research, media services, and marketing and advertising related consulting.

Sheree Johnson

SJ Insights is taking a distinctive, cost-effective approach to help businesses make fact-based, strategic decisions before they go to market with a new product, execute a new campaign or make other marketing decisions.

Kansas City advertising veteran Sheree Johnson has launched a national research and consulting alliance firm. The new firm, called SJ Insights (http://www.sjinsights.net), will offer clients best-in-class market intelligence and analysis, proprietary market research services, media services and marketing and advertising consulting services.

Johnson, Founder/CEO, stated “insights are what lie at the heart of all aspects of marketing communications – from target audience identification to brand positioning, from digital strategy to the creative process. SJ Insights is taking a distinctive, cost-effective approach to help businesses make fact-based, strategic decisions before they go to market with a new product, execute a new campaign or make other marketing decisions.”

“Over the years, many clients, former associates and others have encouraged me to start my own company focusing on what they told me I do best – bringing a clear and deep understanding of a situation, of a target audience, of a strategy and of analysis of the results,” said Johnson. “I’m humbled so many have expressed their confidence in my abilities, and thrilled to be leveraging those to launch SJ Insights.”

In addition to market intelligence and research, the firm will offer media services on either a consultative or traditional basis – meaning SJ Insights will review and provide advice to marketers on media planning/buying efforts, or the firm will provide media planning and buying services.

With extensive experience at top agencies serving Fortune 500, and top national and regional marketers, SJ Insights will also be offering a variety of marketing and advertising consulting services – from social media strategy to ad agency search support.

SJ Insights plans on offering this range of marketing services support by tapping into an alliance of subject matter experts on an as-needed basis bringing collaborative thinking, relevant assessment and flawless execution.

About Sheree Johnson:
Johnson is a nationally recognized advertising professional with over 25+ years’ experience serving Fortune 500 marketers and top regional and local clients in many industries including healthcare, telecommunications, animal health, financial services, utilities, agriculture, consumer packaged goods, not-for-profit and more. She currently serves on the Marketing Committee for Starlight Theatre, co-chairs the Marketing Committee for Community LINC and has been on the board of directors for the past three years for AAF-KC. Johnson has served as International Chairman for the Business Marketing Association and is a Certified Business Communicator (CBC). She has been recognized multiple times as a “Top Media Strategist” by leading ad industry trade publications. In 2008 she was selected by the Kansas City Business Journal as one of Kansas City’s top female executives, receiving the “Women Who Mean Business” award. Prior to founding SJ Insights, Johnson has held management positions with top Chicago and Kansas City area advertising agencies.

About SJ Insights:
SJ Insights is a national research and consulting alliance committed to providing best-in-class market intelligence and analysis, proprietary market research services, media planning and buying services, as well as marketing and advertising related consulting services. (For more information go to: http://www.sjinsights.net and on Twitter @sjinsights).

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Sheree Johnson
SJ Insights
913-239-0976
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