Option Realty Launches Cutting-Edge Comparable Market Analysis Listing Solution for Sellers

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Property sales go high-tech this month as Connecticut-based Option Realty launches its new look listing service.

The revamped marketing package will give sellers unprecedented access to world class promotional tools including a dedicated single-property website, professional PR support, a bespoke virtual tour and guaranteed coverage on thousands of relevant web sites and property portals.

The one of a kind listings package created by Option Realty include two not only a ‘for sale’ sign, but a mortgage sign to sit outside the property. Potential buyers driving by the home can be pre-approved right away and send an SMS while outside the house to receive more detailed information about the property. Janet Chavez, CEO of Option Realty said, “The text messaging with call feature is unlike anything used by any other real estate agent and the mortgage sign is a great way to attract more interest on the house – unlike a typical sale, people see two signs instead of one which we have discovered to be a great way to get viewers keen to learn more. We are particularly pleased with the extensive additions we have made to our listings and have spent several months working with a number of tech and web experts to develop our own proprietary package that really harnesses the power of the web in a high-profile and intuitive way. The result is more sales in shorter timeframes.”

Where traditional listings may include a snapshot of the property and a description on the realtor’s own website, Option Realty now goes one step further for its clients, creating dedicated property websites for each home. Each has its own personal web address such as 29littlebearhillroad.com, which was built to showcase a beautiful horse property in New Milford. Packed full of photos, a virtual tour, local area information and even a mortgage quote facility, the dedicated property website ensures all eyes are on the home as soon as the for sale sign goes up. Close up aerial views using next generation mapping technology are also included with imagery so clear, the viewer feels as if they are right there exploring the neighborhood already.

As well as the complete property website and customizable virtual tour, the property marketing package includes a professionally crafted press release to announce the sale online. The PR is designed specifically to increase exposure and will be published on thousands of high quality websites using the PR Web distribution service.

A mobile website is also created for each home, using next generation mobile technology to ensure picture-perfect coverage on cell phones and tablets whether interested parties are browsing at work, commuting to the office or relaxing elsewhere.

Option Realty’s unique listings service has been designed to capitalize on buyer interest at every stage. Including text messaging with call capture as standard gives buyers the option to text for more property information while sitting outside the house. Full listing information is then delivered to the palm of their hand within seconds and the number captured for follow up.

Other inclusions are superior quality, full color riders that are designed to weather the elements year after year and featured property widgets that promote the home on relevant blogs and third party websites around the net.

Ms Chavez added, “We can offer unlimited marketing possibilities with text, video and audio integrated with RSS feeds, images, flash and more. We couple this with an automated feedback system which allows for quick and precise adjustments to marketing if needed after each viewing. We have really focused on exploring the myriad opportunities the internet presents, studied where buyer interest is first piqued and looked at how the immediacy of technology can be leveraged to our clients’ benefit. We’re extremely pleased with the full-service package that has resulted from this work and are looking forwards to helping our clients enjoy quick and easy sales.”

In addition to its superb marketing savvy, the realtor also offers a comprehensive local market snapshot via its housemarketanalysis.com domain. It provides accurate house values and free home market analysis, all pulled directly from the multiple listing service, giving the most accurate home value information available.

To arrange a listing for your property, contact Janet Chavez via e-mail info(at)optionrealty(dot)biz, (office) 860-866-5501 or you may request a market snapshot at http://www.housemarketanalysis.com

About Option Realty: As a buyer or a seller, you want your real estate transactions to go smoothly. That means finding the exact home you're looking for, or selling your home promptly and for the best price. It means not having to worry, even if you're new to the real estate arena, or if you're moving thousands of miles away.
You need an experienced professional. We will put our knowledge and experience to work to help you make your move pleasant one. Make your choice wisely. The agent you choose will help you make many important decisions. No one will work harder or more professionally.

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