Simparel Congratulates Bonobos on Being Named an Apparel Magazine 2013 Top Innovator

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Bonobos, the largest apparel brand in the U.S. launched over the web, recognized for its innovation and success.

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Simparel Inc®, developer of the fastest-growing fashion and apparel ERP solution in the North American marketplace, congratulates customer Bonobos for being named a 2013 Top Innovator by Apparel Magazine.

Everything about the way Bonobos operates is unique and innovative. Bonobos started out as a manufacturer online, and has now taken over the men’s market. Through the strategic use of the internet and social media, Bonobos has grown into the largest apparel brand ever built on the web in the United States. Bonobos has also evolved its business model offline, changing the way men shop, with the creation of Guideshops. Guideshops serve as product showrooms for customers who want to touch, feel and try on clothes before committing to a purchase.

Bonobos recently went live on Simparel’s Unified Global ERP Solution, making an investment in their infrastructure to support their continued growth and expansion. Although they sell online, Bonobos is still a manufacturer, so they needed to find a fashion specific ERP solution that could support the company’s rapid growth through improved operational efficiencies and cycle time reductions. Finding an ERP solution that could easily integrate with their online operations was a challenge, but the flexibility within Simparel proved to be a perfect fit.

As an online retailer, having accurate, detailed and real-time visibility to information at all touch points throughout the organization is key to Bonobos’ success. Leveraging the existing infrastructure, Simparel is tightly integrated and shares, creates and validates data throughout the Bonobos order and fulfillment supply chain. Both Bonobos and Simparel were pleased that, aside from the integration challenge, the system was implemented “out of the box” with little modification.

Click Here to read the full article on Bonobos and their innovation, published in Apparel Magazine.

About Simparel

Designed specifically for the apparel, footwear, home furnishings and accessories industries, Simparel enables manufacturers to reach their full potential by accelerating performance across the entire company, as well as their global supply chain. The Simparel Unified Global ERP Solution provides global enterprise visibility and collaboration throughout the PLM, Supply Chain Management, Order-to-Cash, EDI, Logistics and Distribution processes.

True end-to-end functionality lets customers focus on products and sales by making business decisions faster and easier, improving product delivery, and facilitating cost and inventory management. This unified model approach has been proven to enable greater agility, flexibility and responsiveness.

Simparel’s next generation software architecture is faster to deploy and extend, delivering a magnitude of scalability and performance improvements over traditional solutions.

For more information about Simparel, go to http://www.simparel.com.

About Bonobos
Bonobos is a clothing company focused on delivering great fit, high energy, and superb customer experience. Launched in 2007 on the Internet with its signature line of better-fitting men's pants, Bonobos is now the largest apparel brand ever built on the web in the United States. In 2011 Bonobos extended offline, launching Bonobos Guideshops, an e-commerce showroom that delivers personalized, one-to-one service to those wanting to experience the brand in-person. In 2012, Bonobos expanded its distribution partnering with Nordstrom, bringing Bonobos apparel into select doors nationwide and to Nordstrom.com. Across channels, Bonobos is focused on delivering a well-targeted brand promise: world-class fit, an innovative shopping experience and an energetic brand spirit. Bonobos was named “One of America’s Hottest Brands” by Advertising Age, “Best Men’s Pants” by New York Magazine, one of Inc. Magazine’s “20 Awesome Facebook Pages” and was awarded Crain’s “Best Places to Work in New York City”.

For more information about Bonobos, go to http://www.bonobos.com.

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Megan Castillo
Simparel
917-267-5418
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