Internet Retail, Fulfillment & Delivery Advisory Forms Out of the Legacy IRFDA

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The Internet Retail, Fulfillment & Delivery Advisory announced today its formation out of its legacy organization and the publication of a new analyst report "Amazon in 2022: Will You Survive In This Market Against This Amazon."

If you think Amazon wants to be the next WalMart you are very much underestimating Amazon's vision.

The Internet Retail, Fulfillment & Delivery Advisory (IRFDA) announced today that it has formed out of its legacy organization the former Internet Retailer, Fulfillment & Delivery Association and retains the IRFDA acronym, logo and web address. The IRFDA’s mission remains essentially the same: to help you compete against Amazon.

Founder and CEO Steve Wilson explained “the legacy IRFDA’s vision of forming an industry association around the goal of initiating cooperative efforts among retailers to match the scope and breadth of Amazon’s ever expanding fulfillment network remains viable in concept but still slightly ahead of its time until the industry truly recognizes the threat of Amazon reminiscent of WalMart three decades ago.”

Along with its name change the IRFDA also announced the availability on its extensively revised web site of an IRFDA Innovation Report titled Amazon in 2022: Will You Survive In This Market Against This Amazon. This report is the first in the IRFDA’s Competing With Amazon Game Plan with reports to be published on an approximate monthly basis conceptualizing, developing and analyzing the impact of next generation retail infrastructure on the strategies, operations, financial performance and merchandising of retailers of all types.

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Steve Wilson, CEO

The Internet Retail, Fulfillment & Delivery Advisory was formed to help retailers and fulfillment service providers of all types and sizes to compete with the competitive advantages of Amazon’s expanding national fulfillment network. Coming innovations in internet retail, fulfillment and delivery will make the internet channel as a whole, and Amazon in particular, a much more formidable competitor to the in-store channel. The IRFDA is analyzing, conceptualizing and designing the innovative business models of retail’s future. Visit our website at for more information.

About Steve Wilson
Steve’s broad technical and business experience has spanned postal automation systems, materials handling, manufacturing, telecommunications, information technology, and systems integration -- in U.S and international markets. This combination of logistics, IT and delivery systems experience provides the unique perspective that led to his innovative and extensive vision for internet retail back-office and delivery operations and the shirtsleeve experience to lead it to reality. He holds engineering and business degrees from Stevens Institute of Technology and Southern Methodist University respectively.

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