Retina iPad Mini Display Doesn't Change Industry, Marketer Says

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Apple's next iPad Mini uses the Retina display from the iPhone 5, packing more pixels into each inch than ever before – but Everspark Interactive believes the display won't change much about how the tech industry does business.

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It's a true achievement, and I'd like to see all devices at or just above 300.

Apple is touting its newest iPad Mini as the clearest display on the market, using the Retina display screen employed in its last generation iPhone to render ultra-high-density images on the tablet. But, as the pixel count rises, marketer and technologist of Atlanta SEO company, Jason Hennessey says the difference becomes harder to notice – and it won't change how the tablets are used or the apps marketed to them.

According to CNET (5.6.13), The Retina display, manufactured mainly by LG Display, will boast a resolution of 2,048 × 1,536 on the 7.9 inch iPad mini, putting its pixels per inch (PPI) at 324. Hennessey joins a handful of tech gurus in pointing out that the human eye has a hard time distinguishing anything above 300 PPI.

“It will certainly look crisper than the last iPad,” said Hennessey, co-founder of internet marketing champion Everspark Interactive. “But, continuing to push this boundary isn't going to bear fruit.”

Hennessey says the Retina iPad Mini may not end up making use of all that resolution.

“The first thing I ask is how many developers are going to take advantage of it? Apps can be installed that have a lower display quality, and the user may not even notice.”

Many apps will simply be ports from other iPad editions, without updated graphics, Hennessey predicts.

“It's a true achievement, and I'd like to see all devices at or just above 300,” Hennessey said. “But, it won't change the way people use the device, or how we do business.”

About Everspark:

Everspark Interactive is an internet marketing firm. With a handpicked team of the brightest marketing minds in the country, Everspark creates gripping, engaging content that drives web traffic – and dominates search engines. They can be reached at (770) 481-1766 or

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