The Little Gym Partners with LEGO Systems, Inc. to Create Learning Opportunities in 10 Houston Locations

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The Little Gym to incorporate LEGO DUPLO building toys into developmental and recreational programs at 10 Houston-area locations.

The Little Gym
With the activities we have built around them, the DUPLO building toys are a great way for young children to learn--in a way that they just see as a fun playtime.

The early years of childhood serve as building blocks in a child's mental, physical and social development. To help toddlers and preschoolers learn such core skills, the education specialists at The Little Gym are now incorporating literal building blocks: snap-together LEGO DUPLO blocks.

The Little Gym, a leading child development center with more than 300 locations worldwide, has entered into a multi-year partnership with LEGO Systems, Inc., to develop learning experiences built around the popular DUPLO line of toys. DUPLO blocks are the larger, easier-to-handle versions of the company's namesake LEGO line. They are designed for younger children.

The DUPLO toys will be used in programs tailor-made for children from 19 months to 4 years of age. Such programs include The Little Gym's WonderKids Club, birthday parties and monthly "Let's Build, Let's Play" events.

"With the activities we have built around them, the DUPLO building toys are a great way for young children to learn--in a way that they just see as a fun playtime," says Catherine West, owner of The Little Gyms of Katy, Houston-Memorial and Houston-Copperfield. "They help teach motor skills, creativity and teamwork."

West explained that the simple toys can be used for free-form artistic expression or for building specific structures that require following step-by-step instructions. LEGO DUPLO toys are also regularly used by children for imaginative storytelling.

"Our strategy at The Little Gym has always been about 'Three-Dimensional Learning,'" West continued. "This LEGO DUPLO partnership provides a very literal example of that."

Programs and events incorporating LEGO DUPLO activities are now available at any of The Little Gym's 10 Houston-area locations.

About The Little Gym
The Little Gym is an internationally-recognized children's physical development center. The Little Gym's focus on "Three-Dimensional Learning" incorporates physical, mental and social development within the context of a fun, non-competitive gym environment. The Little Gym offers classes,parties and day camps for children from 4 months to 12 years of age, with activities ranging from gymnastics and sports skills to karate and dance. For more information, including a list of Houston-area locations, visit http://www.thelittlegymoftexas.com.

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Catherine West
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